• Join
  • Contact
  • 0Shopping Cart
Medical Affairs Professional Society
  • Membership
    • Join MAPS
    • Renew Your Membership
    • Access Your Profile
    • Membership FAQ
  • Professional Development
    • MSL Training Camp
    • Online Courses
    • Knowledge Center
      • Standards & Guidance
      • Position Papers
      • White Papers
      • Benchmark Reports
      • Webinars
      • Elevate Articles
      • Elevate Podcasts
      • Innovate Articles
    • Textbook
  • MasterClass
    • MasterClass
    • MasterClass Onsite
  • Partnerships
    • Industry Partnership Program
    • Partner Circle Program
    • Media Planner
  • Meetings & Events
    • Call For Proposals FAQ
    • MAPA-MAPS Sydney Summit 2025
  • Opportunities
    • Focus Area Working Groups
    • Awards
    • Chapters
    • Get Involved
    • Mentorship Program
    • Job Postings
  • About
    • Mission, Vision & Value
    • Leadership
    • Career Resources
    • Our Team
    • Policies
    • Bylaws
  • Menu Menu
  • LinkedIn
  • X
  • Instagram

The Future of Field Medical Affairs Productivity

June 17, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Webinars, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/06/June17-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172025-06-25 17:17:52The Future of Field Medical Affairs Productivity

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562024-07-18 13:22:23Share of Voice: Accurate measurement in a digital age

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Marketing & Sales Fundamentals, Leadership & Management, Innovate Articles, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/06/INNOVATE_ROUNDTABLE_Website-Banner-Images-845x321px_Klick-Health-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-06 11:01:572024-07-09 17:54:31Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

May 29, 2024/in Competency, Strategy, ACCESS, Overview & Vision, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/05/Envision-Pharma-Innovate-Roundtable-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 16:10:502024-07-10 15:26:00Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

Generating better outcomes for patients through strategic planning

May 29, 2024/in ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

Read more
https://medicalaffairs.org/wp-content/uploads/2024/05/Altmetric-Innovate-Article-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 13:54:472024-07-31 17:41:35Generating better outcomes for patients through strategic planning

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/05/podcasts-Alucio-modernizing.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102025-07-09 13:53:51Modernizing Scientific Storytelling for Deeper Field Medical Engagement

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

May 7, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Career Development, Talent Development, Open Access, SEARCH BY TYPE, Leadership & Management, Elevate Podcasts, Foundational (Intro Level), Content Hub, Interviews & Opinions, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE, Mentorship/by [email protected]

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/05/podcasts-excellerate-a-Dose-of-Inspiration.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-07 07:20:192025-07-09 14:17:18A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

The Top Trends Driving Agility in Commercial Compliance

April 9, 2024/in ACCESS, SEARCH BY TOPIC, Open Access, Compliance, White Papers, SEARCH BY TYPE, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/04/IQVIA-Top-Trends-White-Paper-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-04-09 13:00:332025-06-17 15:43:52The Top Trends Driving Agility in Commercial Compliance

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, Partner Circle, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/03/IPG-Innovate-Article-Cover-Image.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-03-18 02:44:002024-05-11 09:34:51Omnichannel integration in Medical Affairs: from aspiration to reality

How Do Publications Find Their Audience?

February 2, 2024/in ACCESS, MAPS Members Only, Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub/by [email protected]

This webinar explores how we can ensure best practices in journal selection and publication performance.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/02/feb2-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-02 15:31:452025-07-01 12:45:30How Do Publications Find Their Audience?
Page 3 of 6‹12345›»
MAPS LinkedIn

Elevate Podcast Channel

Popular
  • Why Good Science is Good Business: A Conversation with Murali...October 15, 2020 - 12:05 PM
  • AI Maturity in Literature Workflows: Insights from a Medical...July 17, 2025 - 10:56 AM
  • Best Practices for Managing the Life Cycle of an Investigator-Initiated...May 4, 2018 - 10:44 AM
  • Now More Than Ever, HEOR Plays a Central Role in Forging...June 24, 2018 - 10:51 AM
  • Compliance Considerations in Medical/Commercial Collabo...August 30, 2018 - 10:35 AM
  • Medical Affairs Excellence and Ethics & Compliance...August 30, 2018 - 10:41 AM

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2025 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Follow Us
  • Link to X
  • Link to LinkedIn
  • Link to Instagram
Subscribe to MAPS Newsletter
MAPS Program Support Services
Policies and Positions
Scroll to top
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}