ACCESS Archives - Page 2 of 27 - Medical Affairs Professional Society

Standards & Guidance: Medical Strategic Plan

March 13, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Content Hub, Featured/by Jalene Kaiser

Digitizing Your SCP: A Modular Approach to Medical Content

February 18, 2025/in Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach?

Standards & Guidance: Integrated Evidence Plan

February 14, 2025/in Standards & Guidance, Competency, Integrated Evidence Plan, ACCESS, MAPS Members Only, SEARCH BY TYPE, Evidence Generation, Content Hub, Featured/by Jalene Kaiser

Standards & Guidance: External Scientific Engagement

February 7, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Featured/by Jalene Kaiser

Standards & Guidance: Operational Excellence

January 31, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Operational Excellence, Content Hub, Featured/by Jalene Kaiser

Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025/in Integrated Scientific Comms Plan & Pubs, Business / Finance, ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.