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How Do Publications Find Their Audience?

How Do Publications Find Their Audience?

February 2, 2024/in MAPS Members Only, Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Insights Process, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar explores how we can ensure best practices in journal selection and publication performance.

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https://medicalaffairs.org/wp-content/uploads/2024/02/On-Demand-WordPress-Digital-Science-Webinar-020224.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-02 15:31:452024-05-03 13:20:10How Do Publications Find Their Audience?
Unlocking the Potential of a Medical Affairs Budget

Unlocking the Potential of a Medical Affairs Budget

January 26, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.

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https://medicalaffairs.org/wp-content/uploads/2024/01/On-Demand-WordPress-OPEN-Health-012624.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-26 14:07:542024-05-03 14:56:32Unlocking the Potential of a Medical Affairs Budget
Delivering an Effective Data Dissemination Strategy in a Transforming Industry

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

January 19, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.

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https://medicalaffairs.org/wp-content/uploads/2024/01/On-Demand-WordPress-HCG-011924.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-19 16:36:162024-05-03 14:57:51Delivering an Effective Data Dissemination Strategy in a Transforming Industry

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed
Pub Summaries Featured

What to Consider When Developing Publication-Related Summaries to Support Field Medical

December 14, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Pub-Summaries-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-14 07:39:432025-06-06 16:38:03What to Consider When Developing Publication-Related Summaries to Support Field Medical

Introducing an Omnichannel Approach in Medical Affairs

December 1, 2023/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Field Medical, Content Hub/by Travis Hege

It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Open-Health-omnichannel-featured2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-01 08:36:592024-05-11 09:36:53Introducing an Omnichannel Approach in Medical Affairs
Inizio innovate update Featured

Improving Outcomes in Medical Affairs with Innovation

November 30, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Inizio-innovate-update-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-30 14:11:252023-12-07 18:14:59Improving Outcomes in Medical Affairs with Innovation
Essential Elements of a "Best-in-Class" Medical Information Organization

Essential Elements of a “Best-in-Class” Medical Information Organization

November 3, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Information, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-phactMI-110323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-03 14:07:062023-12-07 18:36:30Essential Elements of a “Best-in-Class” Medical Information Organization
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Health Equity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

November 1, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-Patient-Centricity-Webinar-110123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-01 14:57:532024-04-12 13:40:36Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers
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