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10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed
Pub Summaries Featured

What to Consider When Developing Publication-Related Summaries to Support Field Medical

December 14, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Pub-Summaries-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-14 07:39:432025-06-06 16:38:03What to Consider When Developing Publication-Related Summaries to Support Field Medical
Midwest Innovation featured

The Debrief: Key Learnings from the 2023 Midwest Tech Summit

December 6, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Midwest-Innovation-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-06 12:00:052023-12-08 09:21:55The Debrief: Key Learnings from the 2023 Midwest Tech Summit

Introducing an Omnichannel Approach in Medical Affairs

December 1, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Innovate Articles, Field Medical, Content Hub/by Travis Hege

It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Open-Health-omnichannel-featured2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-01 08:36:592024-05-11 09:36:53Introducing an Omnichannel Approach in Medical Affairs
Inizio innovate update Featured

Improving Outcomes in Medical Affairs with Innovation

November 30, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Inizio-innovate-update-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-30 14:11:252023-12-07 18:14:59Improving Outcomes in Medical Affairs with Innovation
Leveraging AI for Medical Affairs

Leveraging AI for Medical Affairs

November 14, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Podcast-WordPress-Putnam-111423.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-14 10:22:302023-12-07 18:31:57Leveraging AI for Medical Affairs
Essential Elements of a "Best-in-Class" Medical Information Organization

Essential Elements of a “Best-in-Class” Medical Information Organization

November 3, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Information, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-phactMI-110323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-03 14:07:062023-12-07 18:36:30Essential Elements of a “Best-in-Class” Medical Information Organization
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Health Equity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

November 1, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-Patient-Centricity-Webinar-110123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-01 14:57:532024-04-12 13:40:36Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Podcast-WordPress-Veeva-102723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-31 13:03:142023-12-08 08:08:01Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
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