Medical Congresses: Optimizing Your Most Strategic Investment
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs
MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
Emerging Trends in Continuing Medical Education (CME)
In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.
How Machine Learning Can be used to Understand Audiences
In this podcast, we explore machine learning as a way to get information about an audience.
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.
Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs
This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.
How Do Publications Find Their Audience?
This webinar explores how we can ensure best practices in journal selection and publication performance.
Unlocking the Potential of a Medical Affairs Budget
This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.