Journal Selection: Looking Beyond Traditional Metrics
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
Omnichannel Integration in Medical Affairs: From Aspiration to Reality
This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
The Future of Field Medical Affairs Productivity
This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
Medical Congresses: Optimizing Your Most Strategic Investment
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs
MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
Emerging Trends in Continuing Medical Education (CME)
In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.
How Machine Learning Can be used to Understand Audiences
In this podcast, we explore machine learning as a way to get information about an audience.