SEARCH BY TOPIC Archives - Page 3 of 42 - Medical Affairs Professional Society

Thinking Patient When Thinking Data Dissemination

July 17, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Thinking Patient When Thinking Data Dissemination

Objectives:

By the end of this webinar, attendees should...

1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.

2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns.

3. Be able to implement best practice approaches including novel ways to disseminate information.

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Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Medical Information, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, White Papers, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by gsundem@medicalaffairs.org

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Partner Circle Publications, Interviews & Opinions, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

Journal Selection: Looking Beyond Traditional Metrics

July 2, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Objectives:

Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.

Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

Key areas of focus will include:

· Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches

· Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams' success with omnichannel, and exploring actionable solutions

· Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.

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Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024/in ACCESS, Competency, Strategy, Elevate Magazine, SEARCH BY TOPIC, Open Access, Value & Impact, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Travis Hege

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

Ethics, Compliance, and Governance Considerations for Patient Engagement

June 26, 2024/in E-Learning Courses, Competency, SEARCH BY TOPIC, Compliance, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Pt Centricity/by Jalene Kaiser

Objectives:

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Compliance, Innovate Articles, Open Access, SEARCH BY TYPE, Business Knowledge, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Partner Circle Publications, Insights Process, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

The Future of Field Medical Affairs Productivity

June 17, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

The Future of Field Medical Affairs Productivity

Objectives:

The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It's crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders' needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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