Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied
/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Webinars, SEARCH BY TYPE/by Jalene KaiserIn this webinar, we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study.
Insights Forum: Omnichannel insights- Driving engagement strategy
/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserIn this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.
The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
/in Competency, SEARCH BY TYPE, Benchmark Reports, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria GiordanoMAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.
Rising Star: Medical Information’s Strategic Transformation
/in Competency, Position Papers, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
/in Competency, Strategy, SEARCH BY TYPE, Elevate Articles, Value & Impact, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis HegeThis article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
/in Healthcare Systems & Trends, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Compliance, Open Access, SEARCH BY TYPE, Business Knowledge, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke TraegerThe MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
Share of Voice: Accurate measurement in a digital age
/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria GiordanoShare of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.