SEARCH BY TOPIC Archives - Page 2 of 30 - Medical Affairs Professional Society

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Benchmark Reports and Surveys, Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The Medical Affairs Professional Society (MAPS) is pleased to share our 2024 Digital, Advanced Analytics and Artificial Intelligence (AI) in Medical Affairs report. This report is based on findings from 32 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors, and reflects broad leadership thinking about the current and future states of Medical Affairs (MA) AI capability and challenges.

Survey design and analysis: Boston Consulting Group led the preparation, execution and analyses of the GenAI survey and moderated the Ambassador GenAI and Advanced Analytics workshop during the MAPS conference on March 24th, 2024.

Survey respondents: 34 representatives from 32 companies responded to our survey.

Participating companies: Thank you to participants from 3M, Abbott, AbbVie, Amgen, Astellas, AstraZeneca, Baxter, Bayer, bioMérieux, BioNTech, BMS, Eisai, Lilly, Gilead, Ipsen, Jazz Pharmaceuticals, Kyowa Kirin, Lundbeck, Mallinckrodt, Merck & Co, Mundipharma, Novartis, Otsuka, Regeneron, Sanofi, Sumitomo Pharma, Takeda, Teva, UCB, Varian, Vertex, and Viatris for your valuable feedback and insights.

The opinions expressed here are those of members of the MAPS Ambassador Alliance and do not necessarily represent the perspectives of their respective companies.

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Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

October 1, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by gsundem@medicalaffairs.org

Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Business Intelligence & Analytics, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Objectives:

Determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process. Powering your insights process with different data sources (such as social media and other online conversations, medical information, congresses, advisory boards, and field observations) is critical for a full 360-degree view of the market.

In this discussion, you’ll learn:

Strengths and weaknesses of different insight data sources from a business perspective
How technologies like AI-supported analysis and reporting help you integrate data sources to deeply understand disease communities
Real-world results pharma leaders are achieving by integrating data sources and applying AI-supported insights management processes

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Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

Three “Generations” of Insights Implementation

September 10, 2024/in MAPS Members Only, ACCESS, Competency, Strategy, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by gsundem@medicalaffairs.org

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one “age” fits the needs of all teams.)

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Competency, Integrated Evidence Plan, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by gsundem@medicalaffairs.org

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Patient Centricity, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by gsundem@medicalaffairs.org

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in ACCESS, MAPS Members Only, Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Objectives:

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences. By embracing the innovative techniques from journalism, Medical Affairs professionals can build stronger communications with their audience, allowing for audiences to determine what they choose to view, in what order, and to the level of complexity they prefer. The presentation aims to be a facilitator for innovation, inspiring Medical Affairs professionals to adopt and adapt journalistic interactivity and visualization to their communication strategies.

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Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024/in MAPS Members Only, Competency, Strategy, ACCESS, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Objectives:

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement.

Key topics to be addressed include:

What is the strategic goal of Medical Affairs and how does it generate impact?
What are the key metrics to measure Medical Affairs’ performance and impact?
How can innovative data approaches enhance measuring Medical Affairs’ impact?

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Activating health equity: The vital role of Medical Affairs

July 31, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Evidence Generation, Health Equity, Evidence Generation, Content Hub, Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.

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