Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy
In this webinar, we will share how to realize the potential of insights starts with a focus on strategy
PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Insights Forum: Omnichannel insights- Driving engagement strategy
In this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.
The Changing Landscape of Journal Performance Measurement
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.
Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
Share of Voice: Accurate measurement in a digital age
Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.