MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.
Medical Affairs thought leaders Q&A on topics including virtual congresses, digital platforms, and pre-print scientific publications.
Standards and Guidance powerpoint and templates for Medical Affairs strategic planning
The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.
At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences
This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.
Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP
Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level