BOOK RELEASE: MAPS Medical Affairs Textbook
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
We live in an extraordinary time. A time of continued change and innovation for society, our industry and for medical communications.
Data dissemination is key in the journey of Medical Affairs, but the fabric of data dissemination is transforming in its science and data, audiences, HCP preferences and demands as well as in technology and channels of communications.
While data generation is imperative, a misaligned data dissemination strategy will only result in data not reaching its full potential.
So, how are medical communicators embracing the transformations in data dissemination?
This webinar, with expert insight and examples from industry, explores how pharma is embracing these changes in practice.
By the end of this panel discussion, participants will:
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.
In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.
It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.
This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.
In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.
In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.
MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.
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