Digitally Transforming Your Medical Affairs Organization—Why and How to Do It!
This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.
This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.
• Develop leadership and motivational skills that will help Medical Affairs colleagues build cross-functional relationships and engagement, in order to successfully deliver integrated medical activities
• Awareness that effective collaboration requires modifying interpersonal interactions to account for different functions/nationalities having different backgrounds/cultures/ways of working/motivations
• Recognition that a major cause of disharmony/disengagement/demotivation is an individual feeling threatened in some way, and the implications of triggering a ‘threat’ response
• Knowledge of the SCARF model (NeuroLeadership Institute), its key components {Status, Certainty, Autonomy, Relatedness, Fairness} and their importance in triggering a ‘reward’ response
• Understanding of how the SCARF model can be applied by Medical Affairs colleagues in their everyday roles and interactions with colleagues
Scientific communication platforms have rapidly evolved to serve as the foundation of a consistent and effective cross-functional Medical Affairs communication plan. These platforms are a necessary tool in the arsenal of all Medical Affairs professionals, and the MAPS Standards and Guidance document provides clarity on developing and implementing scientific platforms for all Medical Affairs professionals, ranging from novice to expert.
At the end of the webinar participants will have a better understanding of:
• What is company and medical affairs lead education and how it is perceived by audience
• What are the different perspectives existing among regulators, Pharma and agencies
• The potential for disease state medical education by medical affairs
Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.
As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely
(a) targeting a predefined set of focus questions
(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue
(c) identifying priorities for new areas of industry standards and guidance
(d) initiating the appropriate collaborations and building community around a theme of interest.
In this session, you will hear “insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies. The discussion will be broken into three practical sections:
1. How to advance your career in Medical Affairs;
2. What employers look for when hiring;
3. Competencies required for a modern Medical Affairs organization.
At the conclusion of this session, participants should:
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