Ethics, Compliance, and Governance Considerations for Patient Engagement

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Objectives:

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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Integrating Omnichannel Engagement (OCE) With Company-Led Education

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Objectives:

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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AI Application in Medical Affairs – Advanced Course

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AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

Introduction to External Education (EE)

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Introduction to external Education eLearning Course

Free to Members and Non-Members

If you are new to Medical Affairs, just getting started in developing your skills in medical education, or want a quick refresher, sign up for this e-learning module which provides an introduction and overview of all the different types of industry approaches to External Education (EE). The course will help you:

  • Plan and implement different types of EE while adhering to regulations and compliance restrictions
  • Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders
  • Increase the efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients

Learning activities/assessments: eLearning self-paced module with knowledge checks and a brief posttest

Approximate time to complete the activity: 30 minutes

Prerequisites: None

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

Learning Objectives:

At the conclusion of this online learning activity, participants should be able to:

  • Define External Education and identify the key differences between CPD from CME
  • Distinguish and contrast the types of commercially and medically-led education
  • Summarize several approaches to industry external education and identify examples of these events
  • Identify key requirements for delivering high-quality External Education
  • Select the four main components of the External Education planning and execution process

Activity Developers:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Ivan Desviat, Director Global Medical Education Excellence, Abbvie
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME and Medical Affairs, Astellas
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz

Independent Medical Education (IME)

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Independent Medical Education eLearning Course

FAWG Group: External Education

Member: Free

Non-Member: 135$

Interested in broadening your understanding of the different types of External Education in the spirit of omnichannel engagement, and more specifically in Independent Medical Education? Designed Specifically for Medical Affairs professionals working in the Independent Medical Education (IME) function, as well as, other MA Professionals involved in External Education (EE), This course:

  • Articulates the definition and principles of IME
  • Explains how to comply with global regulations and company policies on IME
  • Equips learners on incorporating IME into a Medical Affairs strategy
  • Leads participants in the grant process from pre-submission to review and decision-making; and
  • Demonstrates and applies an outcomes framework that informs planning and grant decision-making

The one-hour course will assist organizations to not only understand the breadth and depth of IME but also plan for upskilling their team as needed and enhance collaboration with other Medical Affairs and cross-functional partners to leverage synergies.

Learning activities/assessments: eLearning self-paced module, knowledge checks, and brief posttest (moderate difficulty)

Approximate time to complete the activity: 60 minutes

Prerequisites: The eLearning module “Introduction to External Education” is highly recommended.

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

At the conclusion of this online learning activity, participants should be able to:

  • Articulate the definition and principles of IME
  • Comply with global Regulations and company policies on IME
  • Incorporate IME into a Medical Affairs strategy
  • Appropriately participate in the grant process from pre-submission to review and decision-making; and
  • Recognize how an outcome framework informs planning and grant decision-making

ACTIVITY DEVELOPERS:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Kimberly Braithwaite, Manager, Global Medical Education & Academic Organization Relations, EMD Serono
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME, and External Medical Affairs, Astellas
  • Content Developer: Pamela Mason, Sr. Director, Medical; Education Grant’s office, AstraZeneca
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer

Essential Concepts in Patient Centricity

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This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

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An Introduction to Medical Affairs

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After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose

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Launch Excellence Best Practices for Medical Affairs

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In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.

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AI Foundations for Medical Affairs

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Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

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