Beyond the Buzz: Practical AI for Launch Impact
Explore how AI-driven real-world data reveals trends in Alzheimer’s screening, testing, and treatment—and highlights where inequities persist.
2025 Medical Affairs Launch Readiness and Execution Benchmark Report
The Medical Affairs Professional Society (MAPS) is pleased to share the 2025 Medical Affairs Launch Readiness and Execution Benchmark Report. This report is based on findings from 28 leading organizations across Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors, and reflects broad leadership thinking about the role of Medical in product launch, current and future challenges, and the capabilities required to succeed in the future.
Mastering Cross-Functional Collaboration for Launch Success
In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.
Secrets of Effective Medical Affairs Leadership for Launch Success
This webinar examines, based on the prevailing pre-launch situation, the strategic focus areas for Medical Affairs teams to consider during launch preparation and discuss approaches to achieve excellence across key activities.
WEBINAR: Teamwork Makes the Dream Work: Optimizing Outcomes through Cross Functional Launch Planning
This webinar discusses the leadership role that Medical Affairs plays in the development and execution of a cross-functional launch plan. An upcoming gene therapy launch will provide real-life examples of how Medical Affairs can be an effective strategic leader through launch planning.
Launch Readiness 2020: Ensuring Strategy And Value From Global To Local Perspectives
This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.