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Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/On-Demand-WordPress-IPG-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062024-09-18 07:25:01Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Ethics, Compliance, and Governance Considerations for Patient Engagement

June 26, 2024/in Competency, SEARCH BY TOPIC, Compliance, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, E-Learning Courses, Pt Centricity/by Jalene Kaiser

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the “Essential Concepts of Patient Centricity” eLearning module.

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https://medicalaffairs.org/wp-content/uploads/2024/06/elearning_ethics.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-06-26 14:32:232024-11-08 11:26:34Ethics, Compliance, and Governance Considerations for Patient Engagement

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The Future of Field Medical Affairs Productivity

The Future of Field Medical Affairs Productivity

June 17, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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https://medicalaffairs.org/wp-content/uploads/2024/06/On-Demand-WordPress-ZS-061424.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172024-09-18 07:25:54The Future of Field Medical Affairs Productivity
Medical Congresses: Optimizing Your Most Strategic Investment

Medical Congresses: Optimizing Your Most Strategic Investment

June 11, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Podcast-WordPress-Veeva-061024.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-11 06:49:562024-06-28 07:37:20Medical Congresses: Optimizing Your Most Strategic Investment
External Education 2030 Featured

The Future of External Education 2030

June 6, 2024/in Competency, Medical Education of External Stakeholders, Position Papers/White Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2024/06/External-Education-2030-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-06 12:19:372025-06-06 15:13:45The Future of External Education 2030
Camino Innovate Featured

Moving on from the maybes: Real-life uses of generative AI in Medical Affairs

May 29, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Camino-Innovate-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-29 10:53:482024-06-28 07:25:57Moving on from the maybes: Real-life uses of generative AI in Medical Affairs
Publication Plan Innovate Day 2

Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting

May 28, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/Publication-Plan-Innovate-Day-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-28 12:22:162024-05-30 11:34:58Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting
Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Alucio-051724.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102024-06-28 07:15:32Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Integrating Omnichannel Engagement (OCE) With Company-Led Education

April 16, 2024/in Competency, Medical Education of External Stakeholders, External Education, Content Hub, E-Learning Courses/by Jalene Kaiser

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Integrating-Omnichannel-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-04-16 11:45:222024-06-07 07:54:43Integrating Omnichannel Engagement (OCE) With Company-Led Education
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