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Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

December 19, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Podcasts-wiley-optimize-your-medical.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-19 06:59:212025-07-29 11:38:58Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

December 10, 2024/in Competency, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

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https://medicalaffairs.org/wp-content/uploads/2024/12/AI_elevate-podcasts.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-10 09:57:322025-07-10 09:16:38Artificial Intelligence (AI) Use Cases in Medical Information

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

November 21, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles/by [email protected]

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Envision-Patient-Partnerships-Innovate.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-21 08:43:202025-07-15 13:49:00Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

Keeping it Real: Patient Engagement in Evidence Generation

November 20, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Webinars/by Jalene Kaiser

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Nob20-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-11-20 14:33:452025-08-15 18:03:22Keeping it Real: Patient Engagement in Evidence Generation

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Elevate-podcast-altmetric.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232025-07-29 11:41:50Top 10 Most “Interesting” Publications of 2024

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002025-08-07 16:23:352024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Digital-First.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392025-07-10 09:14:36Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/what-a-nurse.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232025-08-01 09:15:39What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-08-15 17:44:19Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

Maximizing the Impact of a Niche Publication

July 30, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-altmetric-Maximizing-the-Impact.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592025-07-29 11:49:59Maximizing the Impact of a Niche Publication
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