This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
Getting your research published is challenging enough, but how do you know if you're choosing a journal that will deliver the right audience, and once published, how can you find out if your article is performing as it should? Publishing research is important for many reasons - peer review, establishing a public record, proving efficacy and safety - but without an audience to read, engage and - hopefully - act on your research, it could be taken as an empty gesture. Not all publications are created equal - but they all have a potential audience. Prior to publication, how can we ensure best practice in journal selection and publication performance? Then post publication how can we use data to drive new insights to support this crucial activity in Medical Affairs; analysing and contextualising the information to accurately understand what they mean within the context of your therapeutic area?
A webinar featuring expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many’ to maximize the impact of engagements.
This webinar aims to discuss and address the following questions:
We live in an extraordinary time. A time of continued change and innovation for society, our industry and for medical communications.
Data dissemination is key in the journey of Medical Affairs, but the fabric of data dissemination is transforming in its science and data, audiences, HCP preferences and demands as well as in technology and channels of communications.
While data generation is imperative, a misaligned data dissemination strategy will only result in data not reaching its full potential.
So, how are medical communicators embracing the transformations in data dissemination?
This webinar, with expert insight and examples from industry, explores how pharma is embracing these changes in practice.
By the end of this panel discussion, participants will:
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.
In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.
It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.