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Leveraging AI for Insights Management and Analysis in Medical Affairs

February 14, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/jan31-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 17:12:192025-06-25 13:42:43Leveraging AI for Insights Management and Analysis in Medical Affairs
CE&SC-ExternalScientificengagement

Standards & Guidance: External Scientific Engagement

February 7, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/CESC-External-Scientific-Engagement.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-07 08:00:002025-06-05 13:14:26Standards & Guidance: External Scientific Engagement

PXM & the Evolution of Digital Patient Engagement

February 4, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Digital Trends & Opportunities, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

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https://medicalaffairs.org/wp-content/uploads/2025/02/January29-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-04 11:31:572025-07-03 14:55:03PXM & the Evolution of Digital Patient Engagement

Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025/in Business / Finance, ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2025/01/HCG-Innovate-Article-Jan-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-30 09:36:032025-03-07 12:35:04Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

Behavioral Science: The Missing Link in Medical Education

January 24, 2025/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

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https://medicalaffairs.org/wp-content/uploads/2025/01/Jan22-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 15:26:432025-07-03 15:04:16Behavioral Science: The Missing Link in Medical Education

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

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https://medicalaffairs.org/wp-content/uploads/2025/01/jan17-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-21 17:16:152025-06-25 14:21:28Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

Standards & Guidance: Medical Education of External Stakeholders

January 9, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Featured/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2025/01/externaleducation-1.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-01-09 11:29:292025-06-05 13:16:44Standards & Guidance: Medical Education of External Stakeholders

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

December 19, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Podcasts-wiley-optimize-your-medical.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-19 06:59:212025-07-09 13:57:42Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

December 10, 2024/in Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

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https://medicalaffairs.org/wp-content/uploads/2024/12/AI_elevate-podcasts.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-10 09:57:322025-07-10 09:16:38Artificial Intelligence (AI) Use Cases in Medical Information

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

November 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Envision-Patient-Partnerships-Innovate.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-21 08:43:202024-12-03 16:23:37Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?
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