A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.
This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.
In this webinar, experts discuss the value of, and how to utilize, patient perspectives in company-sponsored medical publications.
“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.
This webinar explores what good looks like in SCP development and reviews the challenges frequently encountered during SCP development and dissemination.
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.
This webinar helps viewers evaluate theuse, structure and evolution of scientific communications platforms
This MAPS webinar aims to foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders.