After this webinar, you will:
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
At the conclusion of this session, participants should:
This session will provide a learning opportunity for our audience by describing:
• An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
• A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
• The rationale and approach for developing a strategic Medical Communications Strategy and its components
• Gain understanding of the expanded landscape for scientific communications in the digital environment
• Increase your understanding of how to use digital tools to enhance the impact of scientific communications
• Enhance your awareness and usage of digital metrics to demonstrate scientific communication value
This MAPS podcast describes publication plain-language summaries and how patients find them useful.
This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.
It's happened to the best of us: you want to unveil game changing findings from your research activities, but can't figure out how to draw attention to the most important data sets to help your audience quickly see the value of your work. Or worse, you've delivered a presentation to your colleagues only to realize too late that there is an egregious data visualization error discrediting your findings.
The fact is that visualizing data isn't as easy as simply choosing a chart or graph tool in excel. After all, what if you choose the wrong chart type for the job? Great data visualizations consider both your audience and end goals, identify data requirements upfront, and visualize data as accurately as possible.
For this webinar, founder and CEO of Killer Visual Strategies, Amy Balliett, will help you master data visualization best practices that will bring your research findings to life in the best possible ways. You'll learn:
• How brain science affects our understanding of data visualizations and visual cues
• How to identify the right chart for the job and key questions to test your chart selection
• How to avoid common data visualization mistakes
• How to take your data visualizations up a level to ensure they stand out in your presentations