The Art and Science of Journal Selection
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
Scientific Communication Platforms for Thought Leader Discovery and Engagement
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
Online Discoverability of Publications: The Role of Search Engine Optimization
This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.
Audience Amplification
This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.
Developing Publication PLS: The Patient Perspective
This MAPS podcast describes publication plain-language summaries and how patients find them useful.
Developing Publication Plain Language Summaries: The Pharma Perspective
This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.