Connect with Us
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
Evidence is emerging to demonstrate the value of patient engagement throughout the medicine development lifecycle. Consequently, many pharmaceutical companies are adopting more patient‑centric approaches and a range of tools are available to support this. There are many case studies highlighting effective patient involvement in clinical trial design, or in the development of patient education materials – but we rarely see patient involvement in company-sponsored medical publications.
Patients have valuable and unique insights into key areas such as the lived experience, treatment journeys, and unmet needs. Their perspectives should be captured to strengthen the peer-reviewed medical literature. In this session we will highlight the opportunities for patients to become authors and review some of the tools and training available to support them. Using a recent case study, we will show how patients can and do add value as co-authors of company-sponsored publications.
“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.
After this webinar, you will:
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
At the conclusion of this session, participants should:
This session will provide a learning opportunity for our audience by describing:
• An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
• A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
• The rationale and approach for developing a strategic Medical Communications Strategy and its components
• Gain understanding of the expanded landscape for scientific communications in the digital environment
• Increase your understanding of how to use digital tools to enhance the impact of scientific communications
• Enhance your awareness and usage of digital metrics to demonstrate scientific communication value
This MAPS podcast describes publication plain-language summaries and how patients find them useful.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.