Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic
/in Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Leadership & Management, Marketing & Sales Fundamentals, Innovate Articles, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke TraegerDrawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.
Why NOW is the Time to Measure Medical Impact
/in Competency, Strategy, Partner Circle, SEARCH BY TYPE, Value & Impact, Elevate Podcasts, Partner Circle Publications/by [email protected]In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?
Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success
/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke TraegerAddressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.
Generating better outcomes for patients through strategic planning
/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke TraegerFrom the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?
Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Travis HegeMAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Partner Circle, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders
/in ACCESS, Competency, Career Development, Open Access, Partner Circle, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Leadership & Management, Elevate Podcasts, Foundational (Intro Level), Content Hub, Interviews & Opinions, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Mentorship/by [email protected]In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.
Emerging Trends in Continuing Medical Education (CME)
/in Competency, Partner Circle, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.
Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs
/in Competency, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, Partner Circle, SEARCH BY TYPE, Webinars, Partner Circle Publications/by [email protected]This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.