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The Future of External Education 2030

June 6, 2024/in Competency, Medical Education of External Stakeholders, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2024/06/The-future-of-External-Education-2030.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-06 12:19:372025-07-23 10:54:03The Future of External Education 2030

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Leadership & Management, Marketing & Sales Fundamentals, Innovate Articles, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

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https://medicalaffairs.org/wp-content/uploads/2024/06/INNOVATE_ROUNDTABLE_Website-Banner-Images-845x321px_Klick-Health-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-06 11:01:572024-07-09 17:54:31Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

Why NOW is the Time to Measure Medical Impact

June 4, 2024/in Competency, Strategy, Partner Circle, SEARCH BY TYPE, Value & Impact, Elevate Podcasts, Partner Circle Publications/by [email protected]

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?

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https://medicalaffairs.org/wp-content/uploads/2024/06/podcasts-IQVIA-whyNOW.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-04 09:26:172025-07-24 15:08:09Why NOW is the Time to Measure Medical Impact

Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

May 29, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke Traeger

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Envision-Pharma-Innovate-Roundtable-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 16:10:502025-07-25 16:13:00Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

Generating better outcomes for patients through strategic planning

May 29, 2024/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

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https://medicalaffairs.org/wp-content/uploads/2024/05/Altmetric-Innovate-Article-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 13:54:472025-07-25 16:13:13Generating better outcomes for patients through strategic planning

Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs

May 29, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Travis Hege

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

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https://medicalaffairs.org/wp-content/uploads/2024/05/moving-on-from-the-maybes.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-29 10:53:482025-07-15 14:06:41Moving on from the Maybes: Real-life uses of generative AI in Medical Affairs

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Partner Circle, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/podcasts-Alucio-modernizing.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102025-07-24 15:10:10Modernizing Scientific Storytelling for Deeper Field Medical Engagement

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

May 7, 2024/in ACCESS, Competency, Career Development, Open Access, Partner Circle, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Leadership & Management, Elevate Podcasts, Foundational (Intro Level), Content Hub, Interviews & Opinions, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Mentorship/by [email protected]

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.

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https://medicalaffairs.org/wp-content/uploads/2024/05/podcasts-excellerate-a-Dose-of-Inspiration.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-07 07:20:192025-07-24 15:12:21A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

Emerging Trends in Continuing Medical Education (CME)

April 16, 2024/in Competency, Partner Circle, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

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https://medicalaffairs.org/wp-content/uploads/2024/04/podcasts-wiley-emerging-trends.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-16 07:42:302025-07-24 15:17:37Emerging Trends in Continuing Medical Education (CME)

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in Competency, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, Partner Circle, SEARCH BY TYPE, Webinars, Partner Circle Publications/by [email protected]

This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.

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https://medicalaffairs.org/wp-content/uploads/2024/04/April12-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-12 16:46:282025-07-24 15:19:25Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs
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