SEARCH BY TYPE Archives - Page 16 of 45 - Medical Affairs Professional Society

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

February 1, 2023/in ACCESS, MAPS Members Only, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications/by MGluckle@MedicalAffairs.org

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

Objectives:

Building and maintaining a strong partnership between an agency and client is critical for both to succeed, yet we frequently get caught up in the daily grind and forget the importance of relationship building. This talk will provide multiple perspectives from both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like. In addition, the presentation will examine potential challenges but also opportunities to further enhance your current and future partnerships.

1. Ensuring alignment between agency and client on needs, goals, and mutual accountability

2. Defining optimal characteristics for successful partnerships

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The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023/in ACCESS, Integrated Scientific Comms Plan & Pubs, Competency, Open Access, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.

ChatGPT is Poised to Disrupt Medical Affairs

January 26, 2023/in ACCESS, Innovate Articles, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Foundational (Intro Level), Content Hub, Interviews & Opinions, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

How Companies Are Using Real-World Evidence for Regulatory Purposes

January 18, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Foundational (Intro Level), Content Hub/by MGluckle@MedicalAffairs.org

How Companies Are Using Real-World Evidence for Regulatory Purposes

Objectives:

Product Developers are using Real-World Evidence (RWE) for regulatory purposes in an expanding range of contexts. Drug sponsors are directly using RWE as an external control arm in clinical trials. Companies also use RWE to obtain label expansions and to satisfy post-market approval requirements. RWE is also being used to help design traditional clinical studies, to help select clinical trial sites and identify study endpoints. This presentation looks at different regulatory contexts in which product developers are using RWE.

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2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Partner Circle Publications, Medical Communications/by MGluckle@MedicalAffairs.org

2023, the year of personalization? Omnichannel principles for Training Strategies

Objectives:

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately. It will further explore practical examples of how to implement learning and development training through the use of insights and personalization and measuring for success, with examples for big and small budgets alike.

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Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

January 2, 2023/in ACCESS, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, External Education, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives.

Highlights from the APPA/MAPS Joint Medical Affairs Summit 2022

December 15, 2022/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, MAPS News & Updates, Other, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

From space biology to patient voice to best practices for onboarding, here are highlights of the APPA/MAPS Joint Medical Affairs Summit in Sydney, Australia.

Introduction to External Education (EE)

December 14, 2022/in E-Learning Courses, Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub/by Jalene Kaiser

Introduction to external Education eLearning Course

Free to Members and Non-Members

If you are new to Medical Affairs, just getting started in developing your skills in medical education, or want a quick refresher, sign up for this e-learning module which provides an introduction and overview of all the different types of industry approaches to External Education (EE). The course will help you:

Plan and implement different types of EE while adhering to regulations and compliance restrictions
Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders
Increase the efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients

Learning activities/assessments: eLearning self-paced module with knowledge checks and a brief posttest

Approximate time to complete the activity: 30 minutes

Prerequisites: None

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

Learning Objectives:

At the conclusion of this online learning activity, participants should be able to:

Define External Education and identify the key differences between CPD from CME
Distinguish and contrast the types of commercially and medically-led education
Summarize several approaches to industry external education and identify examples of these events
Identify key requirements for delivering high-quality External Education
Select the four main components of the External Education planning and execution process

Activity Developers:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

Content Developer: Ivan Desviat, Director Global Medical Education Excellence, Abbvie
Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
Content Developer: Patricia Jassak, Director, IME and Medical Affairs, Astellas
Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz

Independent Medical Education (IME)

December 14, 2022/in E-Learning Courses, Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub/by Jalene Kaiser

Independent Medical Education eLearning Course

FAWG Group: External Education

Member: Free

Non-Member: 135$

Interested in broadening your understanding of the different types of External Education in the spirit of omnichannel engagement, and more specifically in Independent Medical Education? Designed Specifically for Medical Affairs professionals working in the Independent Medical Education (IME) function, as well as, other MA Professionals involved in External Education (EE), This course:

Articulates the definition and principles of IME
Explains how to comply with global regulations and company policies on IME
Equips learners on incorporating IME into a Medical Affairs strategy
Leads participants in the grant process from pre-submission to review and decision-making; and
Demonstrates and applies an outcomes framework that informs planning and grant decision-making

The one-hour course will assist organizations to not only understand the breadth and depth of IME but also plan for upskilling their team as needed and enhance collaboration with other Medical Affairs and cross-functional partners to leverage synergies.

Learning activities/assessments: eLearning self-paced module, knowledge checks, and brief posttest (moderate difficulty)

Approximate time to complete the activity: 60 minutes

Prerequisites: The eLearning module “Introduction to External Education” is highly recommended.

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

At the conclusion of this online learning activity, participants should be able to:

Articulate the definition and principles of IME
Comply with global Regulations and company policies on IME
Incorporate IME into a Medical Affairs strategy
Appropriately participate in the grant process from pre-submission to review and decision-making; and
Recognize how an outcome framework informs planning and grant decision-making

ACTIVITY DEVELOPERS:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

Content Developer: Kimberly Braithwaite, Manager, Global Medical Education & Academic Organization Relations, EMD Serono
Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
Content Developer: Patricia Jassak, Director, IME, and External Medical Affairs, Astellas
Content Developer: Pamela Mason, Sr. Director, Medical; Education Grant’s office, AstraZeneca
Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer

Medical Affairs Leadership Interviews from the MAPS 2022 Global Annual Meeting

December 7, 2022/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, MAPS News & Updates, Career Resources Videos, Other, Conferences, Foundational (Intro Level), Content Hub, Content HUB Featured, Interviews & Opinions, Medical Strategy & Launch Excellence/by Medical Affairs

At the MAPS 2022 Global Annual Meeting in New Orleans, we sat down with Medical Affairs leaders in attendance to discuss a range of issues important to the function. Now as we prepare for the MAPS 2023 Global Annual Meeting in Nashville, March 26-29 (early bird registration open until December 31!), join us in looking back at these important opinions. Have a topic you’d like covered at the 2023 meeting? Email MAPS Communications/Marketing Director, Garth Sundem, with your suggestions!

Rob Kaper discusses his vision for the future of Medical Affairs

Charlotte Kremer, Bjorn Oddens and Danie du Plessis discuss whether Medical Affairs has truly achieved its position as the third strategic pillar in industry