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2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002025-06-10 11:11:312024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Business Intelligence & Analytics, Webinars, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-06-25 14:40:47Leveraging diverse data sources for more impactful insights analysis

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/what-a-nurse.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232025-07-10 09:12:02What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients
MedInfo WP Featured

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in Competency, Position Papers, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2024/07/MedInfo-WP-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-17 11:14:332025-06-17 15:42:09Rising Star: Medical Information’s Strategic Transformation

Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024/in Competency, Strategy, SEARCH BY TYPE, Value & Impact, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

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https://medicalaffairs.org/wp-content/uploads/2024/06/Objective-Measurement-of-Medical-Affairs-Impact-on-Strategic-Imperatives-with-Share-of-Scientific-Voice.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-27 12:30:282025-07-17 13:54:06Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in Healthcare Systems & Trends, ACCESS, SEARCH BY TOPIC, Partner Circle, Open Access, Business Knowledge, Compliance, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

The Future of Field Medical Affairs Productivity

June 17, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June17-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172025-06-25 17:17:52The Future of Field Medical Affairs Productivity

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562024-07-18 13:22:23Share of Voice: Accurate measurement in a digital age
External Education 2030 Featured

The Future of External Education 2030

June 6, 2024/in Competency, Medical Education of External Stakeholders, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2024/06/External-Education-2030-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-06 12:19:372025-06-17 15:42:59The Future of External Education 2030

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Leadership & Management, Marketing & Sales Fundamentals, Innovate Articles, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

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https://medicalaffairs.org/wp-content/uploads/2024/06/INNOVATE_ROUNDTABLE_Website-Banner-Images-845x321px_Klick-Health-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-06 11:01:572024-07-09 17:54:31Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic
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