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Digital Science - Bluesky ahead

Is Bluesky ahead? The past and future of Social Media for Med Affairs

April 22, 2025/in ACCESS, Competency, Open Access, SEARCH BY TYPE, Open Access, Elevate Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Website-elevate-Digital-Science.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-22 14:58:442025-04-30 15:54:41Is Bluesky ahead? The past and future of Social Media for Med Affairs
Altmetric Kardashian Featured

The Kardashian Effect: How Celebrity Culture Influences Research Trends

March 25, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Evidence Generation, Elevate Podcasts, Innovative Evidence Generation, Digital, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Altmetric-Kardashian-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-03-25 07:25:002025-04-08 10:46:12The Kardashian Effect: How Celebrity Culture Influences Research Trends

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data
Inizio - pcm webinar

Effectively Introducing New Medical Affairs Capability in the Age of Transformation

March 17, 2025/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Webinar-only-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-17 10:54:212025-04-10 09:53:32Effectively Introducing New Medical Affairs Capability in the Age of Transformation

Standards & Guidance: Medical Strategic Plan

March 13, 2025/in MAPS Members Only, Standards & Guidance and Templates, Competency, Strategy, ACCESS, Medical Strategic Plan, SEARCH BY TYPE, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/03/medstratplan.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-13 11:17:232025-06-05 13:13:23Standards & Guidance: Medical Strategic Plan
Indegene PCM

Generative AI Application in MLR: Outcomes and Learnings

March 3, 2025/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Innovative Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.

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https://medicalaffairs.org/wp-content/uploads/2025/02/Indegene-feb28-website.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-03 10:25:232025-03-17 10:57:20Generative AI Application in MLR: Outcomes and Learnings
February 14 PCM Embracing Imperfection for Impact

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

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https://medicalaffairs.org/wp-content/uploads/2025/02/feb14_PCM_2.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-19 09:45:572025-03-07 10:37:10Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

Digitizing Your SCP: A Modular Approach to Medical Content

February 18, 2025/in Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach?

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https://medicalaffairs.org/wp-content/uploads/2023/04/Veeva-article-Feb-2025.png 602 1584 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-02-18 15:13:512025-04-30 16:05:54Digitizing Your SCP: A Modular Approach to Medical Content

Leveraging AI for Insights Management and Analysis in Medical Affairs

February 14, 2025/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.

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https://medicalaffairs.org/wp-content/uploads/2023/04/jan31_PCM_website.png 803 2113 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 17:12:192025-04-30 11:10:33Leveraging AI for Insights Management and Analysis in Medical Affairs

Standards & Guidance: Integrated Evidence Plan

February 14, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Integrated Evidence Plan, SEARCH BY TYPE, Evidence Generation, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/02/evidenceedu.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 12:52:482025-06-05 13:14:08Standards & Guidance: Integrated Evidence Plan
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