Objectives:

Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.

In this webinar, you’ll learn:

• • How to identify and close the insight gap
• • The difference between data and insights, and how to strengthen the progression from one to the other
• • How the insight gap impacts various roles and responsibilities within Medical Affairs

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Objectives:

Today, some Medical Affairs leaders aren't sure whether (or how) to collect social media insights.

In our experience, social media insights are often as valuable as MSL insights. In this webinar, we will share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients. If you're just starting to follow your HCPs on social media, we will share best practices for your team, potential pitfalls to avoid, and compliance considerations. Join us!

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Objectives:

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.

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