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SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning

May 19, 2021/in Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Webinars/by Medical Affairs

This MAPS Webinar details SWOT Analysis and teaches participants to recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts.

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https://medicalaffairs.org/wp-content/uploads/2021/05/May19-webinar.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-05-19 10:26:532025-07-08 14:45:08SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning
Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

May 14, 2021/in Competency, Strategy, Insights, Partner Circle Publications/by Medical Affairs

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders

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https://medicalaffairs.org/wp-content/uploads/2021/05/WEBPAGE-On-Demand-h1-webinar.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-05-14 10:00:372024-04-02 14:44:45Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

The Rise of Medical Analytics

May 7, 2021/in Competency, Strategy, Value & Impact, Partner Circle Publications/by Medical Affairs

Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.

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https://medicalaffairs.org/wp-content/uploads/2021/05/ZS-On-Demand-Wordpress-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-05-07 09:42:062024-04-02 14:41:26The Rise of Medical Analytics
4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

4 Habits to Optimize the Impact & the Value of Medical Affairs

April 30, 2021/in Competency, Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Webinars, Value & Impact, Content Hub, Partner Circle Publications, Medical Strategy & Launch Excellence/by Medical Affairs

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

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https://medicalaffairs.org/wp-content/uploads/2021/04/Copy-of-LinkedIn-Webinar-Images-3.18.2021.png 628 1200 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-30 10:00:502024-05-31 11:25:214 Habits to Optimize the Impact & the Value of Medical Affairs
Leveraging Technology and AI Medical Insights

Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights

April 16, 2021/in Strategy, Competency, Insights, Partner Circle Publications/by Medical Affairs

During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. 

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https://medicalaffairs.org/wp-content/uploads/2020/07/Leveraging-Technology-and-AI-Medical-Insights.jpg 568 1200 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-16 09:00:092024-04-02 13:59:50Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights
Support Function to Strategic Pillar Webinar

From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos  

April 14, 2021/in Strategy, Overview & Vision, ACCESS, MAPS Members Only, Competency, Partner Circle, Webinars, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.

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https://medicalaffairs.org/wp-content/uploads/2020/07/Support-Function-to-Strategic-Pillar-Webinar-1.png 442 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-14 10:40:262024-04-02 13:55:17From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos  

Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

January 21, 2021/in ACCESS, MAPS Members Only, Competency, Strategy, Webinars, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions

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https://medicalaffairs.org/wp-content/uploads/2020/07/Measuring-Impact-OD-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-01-21 12:11:062024-03-14 14:46:45Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 4

December 14, 2020/in Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Elevate Podcasts/by Medical Affairs

This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.

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https://medicalaffairs.org/wp-content/uploads/2020/12/Medical-Affairs-Plans-ep-4.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-12-14 09:27:322025-07-11 16:58:18Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 4

Medical Affairs Plans: From Strategic Planning to Measuring Impact — Episode 3

December 7, 2020/in Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Elevate Podcasts/by Medical Affairs

Listeners will understand how the Medical Affairs strategic planning process can drive decision making throughout the year.

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https://medicalaffairs.org/wp-content/uploads/2020/12/Medical-Affairs-Plans-ep-3.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-12-07 06:40:132025-07-11 17:04:28Medical Affairs Plans: From Strategic Planning to Measuring Impact — Episode 3

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2

November 9, 2020/in Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Elevate Podcasts/by Medical Affairs

The Series Podcast Objectives are:
Podcast objectives include understanding how the medical affairs strategic planning process can drive decision making throughout the year

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https://medicalaffairs.org/wp-content/uploads/2020/11/Medical-Affairs-Plans-ep-2.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-11-09 14:24:202025-07-11 17:16:29Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2
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