The Art and Science of Journal Selection
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now
In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.
The Evolving use of Social Media in Medical Affairs
This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials
This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health
Using Medical Insights to Improve Medication Access
Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
Field Medical Stakeholders: Episode 18 — Market Development
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.
Web Portals for a Successful Launch: Value, Approach, and Options
This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.
Scientific Communication Platforms for Thought Leader Discovery and Engagement
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
Field Medical Stakeholders: Episode 17 — Marketing
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.
Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS
This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.