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Marija Geertsen

Medical Affairs’ Role in Patient Engagement

April 26, 2022/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Marija-Geertsen-Medical-Affairs-Table-Talk-Episode-06-WordPress-Image.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-26 12:37:142024-04-04 12:05:20Medical Affairs’ Role in Patient Engagement
indegene webinar omnichannel featured

Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?

April 22, 2022/in Competency, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization

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https://medicalaffairs.org/wp-content/uploads/2022/04/On-Demand-WordPress-Banner-Indegene-Webinar-April-22-1-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-22 09:15:012024-04-04 12:02:39Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?
Monica de Abadal

How Medical Affairs Benefits Patients and Society

April 20, 2022/in Overview & Vision, Competency, ACCESS, Strategy, Open Access, Career Resources Videos, Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

In this interview recorded at MAPS 2022 Global with Monica de Abadal, SVP, Head North America Medical Affairs, Ipsen, we discuss how Medical Affairs benefits patients and society.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Monica-de-Abadal-Medical-Affairs-Table-Talk-Episode-07-WordPress-Image-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-20 15:22:452024-05-03 13:43:36How Medical Affairs Benefits Patients and Society

The Role of Medical Affairs in Rare Disease

April 20, 2022/in Competency, Strategy, Overview & Vision, ACCESS, Open Access, Podcasts, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity, Rare Disease/by Medical Affairs

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Catherine-Parham-Medical-Affairs-Table-Talk-Episode-16-WordPress-Image.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-20 09:39:042023-11-13 08:36:39The Role of Medical Affairs in Rare Disease
External Education MedTech Featured

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

April 19, 2022/in Competency, ACCESS, Medical Education of External Stakeholders, Elevate Magazine, Open Access, Customer Engagement & Scientific Comms, Digital, Content Hub, Content HUB Featured, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

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https://medicalaffairs.org/wp-content/uploads/2022/04/External-Ed-MedTech-Elevate-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-19 09:39:392024-04-04 11:48:07An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
4 Ways Field Medical Teams Can Better Engage Experts

4 Ways Field Medical Teams Can Better Engage Experts

April 18, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Podcast-WordPress-H1-Ep-5.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-18 07:05:282023-11-14 13:00:324 Ways Field Medical Teams Can Better Engage Experts
Has Medical Affairs Solidified its Position as a Third Strategic Pillar?

Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?

April 14, 2022/in Overview & Vision, Competency, Strategy, ACCESS, Open Access, Career Resources Videos, Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

Charlotte Kremer (former Astellas) speaks with Danie du Plessis (Kyowa Kirin) and Bjorn Oddens (Merck) about whether Medical Affairs is truly the third strategic pillar.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Medical-Affairs-Table-Talk-Episode-01-WordPress-Image.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-14 10:04:022024-05-03 13:44:03Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?
Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, Open Access, Customer Engagement & Scientific Comms, Field Medical, Content Hub, White Papers, Insights Process, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Insights-iMC-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172024-07-18 12:10:04An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
What Comes First for Insights Management: People, Process or Technology?

What Comes First for Insights Management: People, Process or Technology?

April 8, 2022/in Competency, Strategy, Insights, Partner Circle Publications/by Medical Affairs

This webinar addresses key steps all Medical Affairs teams can take now to move toward a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

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https://medicalaffairs.org/wp-content/uploads/2022/04/On-Demand-WordPress-Banner-Within3-Webinar-April-8-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-08 01:30:342024-04-04 11:32:20What Comes First for Insights Management: People, Process or Technology?
How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Medical Affairs Engages with two Types of Digital Opinion Leaders

April 5, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Podcast-WordPress-Acceleration-Point-040522.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-05 08:59:322023-11-14 13:01:35How Medical Affairs Engages with two Types of Digital Opinion Leaders
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