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Integrated Medical Communications Strategy and Plan

February 1, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Integrated-Medical-Communications-Strategy-and-Plan.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-07-17 14:34:23Integrated Medical Communications Strategy and Plan
How to use data and network analytics to identify the right experts

How to use Data and Network Analytics to Identify the Right Experts

January 31, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Podcast-WordPress-Within3-013122.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-31 08:28:112023-11-14 13:03:23How to use Data and Network Analytics to Identify the Right Experts

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022/in Competency, Strategy, Insights, SEARCH BY TYPE, Webinars/by Medical Affairs

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

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https://medicalaffairs.org/wp-content/uploads/2022/01/January26-webinar.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-26 01:29:242025-07-08 13:24:37Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

January 25, 2022/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles/by Medical Affairs

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Leadership-Perspectives-MA-Strategic-Business-Partner.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-25 14:26:482025-07-15 15:53:59Leadership Perspectives – Medical Affairs as a Strategic Business Partner
The Power of the Empowered MSL

The Power of the Empowered MSL

January 21, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this webinar, an MSL, a Medical Field Excellence Leader, and a Solution Provider discuss an aligned partnership to supercharge scientific exchange.

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https://medicalaffairs.org/wp-content/uploads/2022/01/On-Demand-WordPress-PC-Webinar-Alucio-January-21.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-21 01:31:442024-04-04 10:48:59The Power of the Empowered MSL

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

January 18, 2022/in Competency, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Expert-Opinions-on-the-Collection-and-Use-of-Real-World-Evidence-RWE-in-China-and-Korea.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-18 13:41:002025-07-16 15:46:38Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

Leadership Perspectives – The Impact of Digital on Healthcare

January 11, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Medical Affairs

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Leadership-Perspectives-impact-of-digital-healthcare.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-11 16:14:522025-07-15 15:56:30Leadership Perspectives – The Impact of Digital on Healthcare
The Metrics Evolution from Taboo to Treasure

The Metrics Evolution from Taboo to Treasure

January 7, 2022/in Competency, Strategy, Value & Impact, Partner Circle Publications/by Medical Affairs

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

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https://medicalaffairs.org/wp-content/uploads/2021/06/On-Demand-WordPress-PC-Webinar-Amedea-January-7.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-07 01:33:592024-04-04 10:44:41The Metrics Evolution from Taboo to Treasure
Medical Affairs 2030: The Future of the Function

Medical Affairs 2030: The Future of the Function

December 8, 2021/in Competency, Strategy, Overview & Vision, Partner Circle, Partner Circle Publications/by Medical Affairs

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.

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https://medicalaffairs.org/wp-content/uploads/2021/12/Podcast-WordPress-H1-Ep-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-12-08 14:40:352023-11-14 13:04:17Medical Affairs 2030: The Future of the Function

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

December 8, 2021/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Medical Affairs

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

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https://medicalaffairs.org/wp-content/uploads/2021/12/December8-webinar.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-12-08 01:33:372025-07-08 13:31:51Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience
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