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Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

January 20, 2023/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, a panel of experts discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Definitive-Healthcare-January-20-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-20 14:36:162024-04-11 14:29:48Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

How Companies Are Using Real-World Evidence for Regulatory Purposes

January 18, 2023/in Competency, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Webinars/by [email protected]

This presentation looks at different regulatory contexts in which product developers are using RWE.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Janauary-18-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-18 15:36:272025-07-08 12:10:35How Companies Are Using Real-World Evidence for Regulatory Purposes
2023, the year of personalization? Omnichannel principles for Training Strategies

2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Webinars, Content Hub, Partner Circle Publications, Medical Communications/by [email protected]

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-OPEN-Health-January-13.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-13 15:59:482024-05-31 11:30:582023, the year of personalization? Omnichannel principles for Training Strategies
Innovative Technologies for Smarter Pharma-Healthcare Interactions

Innovative Technologies for Smarter Pharma-Healthcare Interactions

January 9, 2023/in Competency, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by [email protected]

MAPS speaks with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition, the CEOs of Discreedly and Inphronesis.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-Wordpress-Amedea-Pharma-010923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-09 08:14:062023-11-14 12:51:53Innovative Technologies for Smarter Pharma-Healthcare Interactions
Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

January 2, 2023/in ACCESS, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, External Education, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-WordPress-External-Education-FAWG-PODCAST_Innovations-in-External-Education-EPISODE-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-02 09:47:012023-11-10 14:41:04Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education
Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

December 16, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

This webinar program will focus on the theme of innovation and scientific engagement in Medical Communications, providing a detailed example of how a hackathon event is a valuable approach to enhance idea generation for a defined challenge and presents the opportunity to develop innovative “out-of-the box” solutions as a primary outcome of the event.

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https://medicalaffairs.org/wp-content/uploads/2022/12/On-Demand-WordPress-PC-Webinar-Parexel-December-16.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-12-16 16:21:392024-04-11 14:22:34Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

Introduction to External Education (EE)

December 14, 2022/in Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub, E-Learning Courses/by Jalene Kaiser

Introduction to external Education eLearning Course

Free to Members and Non-Members

If you are new to Medical Affairs, just getting started in developing your skills in medical education, or want a quick refresher, sign up for this e-learning module which provides an introduction and overview of all the different types of industry approaches to External Education (EE). The course will help you:

  • Plan and implement different types of EE while adhering to regulations and compliance restrictions
  • Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders
  • Increase the efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients

Learning activities/assessments: eLearning self-paced module with knowledge checks and a brief posttest

Approximate time to complete the activity: 30 minutes

Prerequisites: None

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

Learning Objectives:

At the conclusion of this online learning activity, participants should be able to:

  • Define External Education and identify the key differences between CPD from CME
  • Distinguish and contrast the types of commercially and medically-led education
  • Summarize several approaches to industry external education and identify examples of these events
  • Identify key requirements for delivering high-quality External Education
  • Select the four main components of the External Education planning and execution process

Activity Developers:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Ivan Desviat, Director Global Medical Education Excellence, Abbvie
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME and Medical Affairs, Astellas
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
https://medicalaffairs.org/wp-content/uploads/2022/12/intro-to-EE-Elearning.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2022-12-14 10:27:312023-11-13 07:56:38Introduction to External Education (EE)

Independent Medical Education (IME)

December 14, 2022/in Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub, E-Learning Courses/by Jalene Kaiser

Independent Medical Education eLearning Course

FAWG Group: External Education

Member: Free

Non-Member: 135$

Interested in broadening your understanding of the different types of External Education in the spirit of omnichannel engagement, and more specifically in Independent Medical Education? Designed Specifically for Medical Affairs professionals working in the Independent Medical Education (IME) function, as well as, other MA Professionals involved in External Education (EE), This course:

  • Articulates the definition and principles of IME
  • Explains how to comply with global regulations and company policies on IME
  • Equips learners on incorporating IME into a Medical Affairs strategy
  • Leads participants in the grant process from pre-submission to review and decision-making; and
  • Demonstrates and applies an outcomes framework that informs planning and grant decision-making

The one-hour course will assist organizations to not only understand the breadth and depth of IME but also plan for upskilling their team as needed and enhance collaboration with other Medical Affairs and cross-functional partners to leverage synergies.

Learning activities/assessments: eLearning self-paced module, knowledge checks, and brief posttest (moderate difficulty)

Approximate time to complete the activity: 60 minutes

Prerequisites: The eLearning module “Introduction to External Education” is highly recommended.

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

At the conclusion of this online learning activity, participants should be able to:

  • Articulate the definition and principles of IME
  • Comply with global Regulations and company policies on IME
  • Incorporate IME into a Medical Affairs strategy
  • Appropriately participate in the grant process from pre-submission to review and decision-making; and
  • Recognize how an outcome framework informs planning and grant decision-making

ACTIVITY DEVELOPERS:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Kimberly Braithwaite, Manager, Global Medical Education & Academic Organization Relations, EMD Serono
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME, and External Medical Affairs, Astellas
  • Content Developer: Pamela Mason, Sr. Director, Medical; Education Grant’s office, AstraZeneca
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
https://medicalaffairs.org/wp-content/uploads/2022/12/IndependentME-IME-eLearning.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2022-12-14 10:15:002023-11-13 07:56:49Independent Medical Education (IME)
Insight Generation: A Medical Affairs Team Sport

Insight Generation: A Medical Affairs Team Sport

December 9, 2022/in Strategy, Competency, Insights, Partner Circle Publications/by [email protected]

The objectives of this webinar are to present alternate views on a particular issue that is of concern to the Medical Affairs community while also attempting to resolve the issue.

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https://medicalaffairs.org/wp-content/uploads/2022/12/On-Demand-WordPress-PC-Webinar-Acceleration-Point-December-9.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-12-09 15:12:252024-04-11 14:18:20Insight Generation: A Medical Affairs Team Sport
Using AI to Accelerate Diagnosis and Treatment

Using AI to Accelerate Diagnosis and Treatment

December 5, 2022/in Competency, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by [email protected]

In today’s episode, we’re talking with Joseph Zabinski, PhD, Senior Director, AI & Personalized Medicine at OM1 about Artificial Intelligence — specifically about how AI can accelerate diagnosis and treatment.

Read more
https://medicalaffairs.org/wp-content/uploads/2022/12/Podcast-WordPress-Om1-120522.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-12-05 08:02:322023-11-14 12:52:38Using AI to Accelerate Diagnosis and Treatment
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