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Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

February 21, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Podcast-WordPress-Digital-Sciences-022123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-21 16:23:222023-11-14 12:49:58Share of Voice: Understanding How Your Research is Reaching a Real-World Audience
Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

February 14, 2023/in Competency, Strategy, Overview & Vision, Partner Circle Publications/by [email protected]

In this webinar, we will discover how Medical Affairs teams are evolving from an executional hub to a strategic pillar, resonating and reconciling the voice of the patient and clinicians, and driving insights to their organization.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-PC-Webinar-Komodo-021023.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-14 16:01:112024-04-11 14:44:30Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030
The value and strategic

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Feb8_WithIn3.png 669 1760 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-06-12 13:52:16The Value and Strategic Implementation of Insights Management
Complexities Beneath Plain Language Summaries: Challenges and Future Implications

Complexities Beneath Plain Language Summaries: Challenges and Future Implications

February 3, 2023/in Integrated Scientific Comms Plan & Pubs, Competency, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, we aim to gather insights from expert speakers who will cover practical lived examples of navigating the landscape, cross functional partnership for effective results, challenges that still persist, and future implications addressing the need to establish global guidelines. Perspectives from GPP guidelines, industry/patient experience, and from publishers will be the main focus.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-PC-Webinar-Enago-020323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-03 15:44:352024-04-11 14:40:34Complexities Beneath Plain Language Summaries: Challenges and Future Implications
Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

February 1, 2023/in ACCESS, MAPS Members Only, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications/by [email protected]

This webinar provides multiple perspectives from both both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-MedComm-Webinar-February-1-2023.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-01 17:04:032024-04-11 14:38:25Strategic Collaboration with Agency Partners: One Plus One Equals Eleven
The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, SEARCH BY TOPIC, Open Access, Open Access, Digital, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-Episode-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-31 16:51:312024-04-26 11:37:01The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective
Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

January 27, 2023/in Competency, Strategy, Overview & Vision, Partner Circle Publications/by [email protected]

In this webinar, a roundtable of experienced Medical Affairs leaders will discuss the opportunities and challenges evolving within their field, as well as the impact it can have on delivering great patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Prescient-012723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-27 15:58:512024-04-11 14:35:19Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future
ChatGPT Featured 2

ChatGPT is Poised to Disrupt Medical Affairs

January 26, 2023/in ACCESS, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Foundational (Intro Level), Content Hub, Interviews & Opinions, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/01/ChatGPT-Featured-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-01-26 09:38:432023-11-10 14:38:07ChatGPT is Poised to Disrupt Medical Affairs
Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

January 20, 2023/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, a panel of experts discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Definitive-Healthcare-January-20-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-20 14:36:162024-04-11 14:29:48Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives
How Companies Are Using Real-World Evidence for Regulatory Purposes

How Companies Are Using Real-World Evidence for Regulatory Purposes

January 18, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Foundational (Intro Level), Content Hub/by [email protected]

This presentation looks at different regulatory contexts in which product developers are using RWE.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-Evidence-Generation-Webinar-January-18.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-18 15:36:272024-04-11 14:27:06How Companies Are Using Real-World Evidence for Regulatory Purposes
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