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Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs

February 23, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Digital Trends & Opportunities/by Medical Affairs

This article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Integrated-Centralized-and-Decentralized-Models-of-Digital-Structure-for-Medical-Affairs.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-02-23 09:40:492025-08-08 14:57:40Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs
Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

February 21, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Podcast-WordPress-Digital-Sciences-022123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-21 16:23:222023-11-14 12:49:58Share of Voice: Understanding How Your Research is Reaching a Real-World Audience
Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

February 14, 2023/in Competency, Strategy, Overview & Vision, Partner Circle Publications/by [email protected]

In this webinar, we will discover how Medical Affairs teams are evolving from an executional hub to a strategic pillar, resonating and reconciling the voice of the patient and clinicians, and driving insights to their organization.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-PC-Webinar-Komodo-021023.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-14 16:01:112024-04-11 14:44:30Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030
The value and strategic

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/04/veeva_valueandstrategy-scaled.png 973 2560 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-08-18 14:11:41The Value and Strategic Implementation of Insights Management
Complexities Beneath Plain Language Summaries: Challenges and Future Implications

Complexities Beneath Plain Language Summaries: Challenges and Future Implications

February 3, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, we aim to gather insights from expert speakers who will cover practical lived examples of navigating the landscape, cross functional partnership for effective results, challenges that still persist, and future implications addressing the need to establish global guidelines. Perspectives from GPP guidelines, industry/patient experience, and from publishers will be the main focus.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-PC-Webinar-Enago-020323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-03 15:44:352024-04-11 14:40:34Complexities Beneath Plain Language Summaries: Challenges and Future Implications

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/01/digital-transformation.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-31 16:51:312025-07-10 10:31:45The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective
Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

January 27, 2023/in Competency, Strategy, Overview & Vision, Partner Circle Publications/by [email protected]

In this webinar, a roundtable of experienced Medical Affairs leaders will discuss the opportunities and challenges evolving within their field, as well as the impact it can have on delivering great patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Prescient-012723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-27 15:58:512024-04-11 14:35:19Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

ChatGPT is Poised to Disrupt Medical Affairs

January 26, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Foundational (Intro Level)/by Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/01/ChatGPT.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-01-26 09:38:432025-07-15 14:58:29ChatGPT is Poised to Disrupt Medical Affairs
Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

January 20, 2023/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, a panel of experts discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Definitive-Healthcare-January-20-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-20 14:36:162024-04-11 14:29:48Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

How Companies Are Using Real-World Evidence for Regulatory Purposes

January 18, 2023/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Webinars/by [email protected]

This presentation looks at different regulatory contexts in which product developers are using RWE.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Janauary-18-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-18 15:36:272025-08-15 13:00:38How Companies Are Using Real-World Evidence for Regulatory Purposes
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