In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.
Medical Communications (including scientific writing, and regulatory medical writing) are now increasingly facing newer challenges with developing enhanced content derived from core technical writing. Plain language summaries (PLS) are one such example of enhanced content emerging and steadily gaining importance. Undoubtedly, their contribution to a wider reach from patients to policymakers has gained significance in making informed decisions regarding promoting health benefits from scientific clinical research. Relentless efforts are ongoing by several organizations, bio-pharma companies, medical publishers, and Medical Communications network groups to bring out a standardization of PLS formats. Nonetheless, there has been no broad consensus, although a few guidelines/recommendations are available. In this webinar, we aim to gather insights from expert speakers who will cover practical lived examples of navigating the landscape, cross functional partnership for effective results, challenges that still persist, and future implications addressing the need to establish global guidelines. Perspectives from GPP guidelines, industry/patient experience, and from publishers will be the main focus. A majority of the Medical Affairs professionals, Medical Communications functions (from industry and agencies), individual medical researchers/physicians, and freelance medical writers would benefit from this session. This will be an educative and interactive session with questions and answers to address the audience’s queries.
Building and maintaining a strong partnership between an agency and client is critical for both to succeed, yet we frequently get caught up in the daily grind and forget the importance of relationship building. This talk will provide multiple perspectives from both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like. In addition, the presentation will examine potential challenges but also opportunities to further enhance your current and future partnerships.
1. Ensuring alignment between agency and client on needs, goals, and mutual accountability
2. Defining optimal characteristics for successful partnerships
In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.
This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately. It will further explore practical examples of how to implement learning and development training through the use of insights and personalization and measuring for success, with examples for big and small budgets alike.
In this episode, we’re talking about publications impact with Mike Taylor, Head of Data Insights and Grainne Farrell, Manager Corporate Life Science, Central Europe, both at Digital Science.
In this our second episode this season, we’ll be discussing open access in medical publishing from the biopharma perspective.
In episode 2 of this two-part series, a panel of experts discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between Medical Strategy and Medical Communications teams.
In episode 1 of this two-part series, a panel of experts in Med Comm and Med Strat will discuss the roles, best practices, & ways to measure the impact of Medical Strategy and Medical Communications.
In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.