Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.
Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies
As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.
Is Bluesky ahead? The past and future of Social Media for Med Affairs
Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
Top 10 Most Interesting Publications of 2024
Altmetric’s top 10 most interesting publications of 2024
Top 10 Most “Interesting” Publications of 2024
What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.
Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.
Maximizing the Impact of a Niche Publication
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
Practical Tips to Optimize the Impact of a Practice-Changing Publication
Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
Journal Selection: Looking Beyond Traditional Metrics
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?