Developing Publication Plain Language Summaries: The Pharma Perspective
This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.
This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.
It's happened to the best of us: you want to unveil game changing findings from your research activities, but can't figure out how to draw attention to the most important data sets to help your audience quickly see the value of your work. Or worse, you've delivered a presentation to your colleagues only to realize too late that there is an egregious data visualization error discrediting your findings.
The fact is that visualizing data isn't as easy as simply choosing a chart or graph tool in excel. After all, what if you choose the wrong chart type for the job? Great data visualizations consider both your audience and end goals, identify data requirements upfront, and visualize data as accurately as possible.
For this webinar, founder and CEO of Killer Visual Strategies, Amy Balliett, will help you master data visualization best practices that will bring your research findings to life in the best possible ways. You'll learn:
• How brain science affects our understanding of data visualizations and visual cues
• How to identify the right chart for the job and key questions to test your chart selection
• How to avoid common data visualization mistakes
• How to take your data visualizations up a level to ensure they stand out in your presentations
Scientific communication platforms have rapidly evolved to serve as the foundation of a consistent and effective cross-functional Medical Affairs communication plan. These platforms are a necessary tool in the arsenal of all Medical Affairs professionals, and the MAPS Standards and Guidance document provides clarity on developing and implementing scientific platforms for all Medical Affairs professionals, ranging from novice to expert.
The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP to learn about the following:
The Scientific Communication Platform (SCP) is the foundation of a strong medical communications strategy for a pharmaceutical product or device, and serves as an important tool to align communications and messaging across functional areas. Even minor discrepancies in cited data and/or the way that data are described can lead to confusion and weaken a product’s overall value proposition. The SCP is based on scientific evidence and requires an in-depth analysis and review of available and anticipated data, the disease and competitive landscape, stakeholder perceptions, and aspirations about the product profile. Since the final SCP output ensures accurate and consistent language and referencing through all communication activities, putting a plan in place to ensure successful cross-functional and regional implementation and utilization of this valuable resource is critical.
After completing this Webinar, participants will be better able to:
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