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Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-08-15 17:44:19Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

Maximizing the Impact of a Niche Publication

July 30, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-altmetric-Maximizing-the-Impact.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592025-07-29 11:49:59Maximizing the Impact of a Niche Publication

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

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https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-wiley-practical-tips.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-18 10:02:072025-07-29 11:50:40Practical Tips to Optimize the Impact of a Practice-Changing Publication

Journal Selection: Looking Beyond Traditional Metrics

July 2, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Travis Hege

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

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https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-altmetric-Journal-Selection.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-07-02 09:02:162025-07-29 11:51:21Journal Selection: Looking Beyond Traditional Metrics

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June28-indegene.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062025-08-15 17:31:27Omnichannel Integration in Medical Affairs: From Aspiration to Reality

How Do Publications Find Their Audience?

February 2, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Foundational (Intro Level)/by [email protected]

This webinar explores how we can ensure best practices in journal selection and publication performance.

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https://medicalaffairs.org/wp-content/uploads/2024/02/feb2-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-02 15:31:452025-08-15 16:37:46How Do Publications Find Their Audience?

Unlocking the Potential of a Medical Affairs Budget

January 26, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by [email protected]

This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.

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https://medicalaffairs.org/wp-content/uploads/2024/01/jan26-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-26 14:07:542025-08-15 16:29:15Unlocking the Potential of a Medical Affairs Budget

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

January 19, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars/by [email protected]

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.

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https://medicalaffairs.org/wp-content/uploads/2024/01/jan19-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-01-19 16:36:162025-08-15 16:24:38Delivering an Effective Data Dissemination Strategy in a Transforming Industry

What to Consider When Developing Publication-Related Summaries to Support Field Medical

December 14, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles/by Travis Hege

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

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https://medicalaffairs.org/wp-content/uploads/2023/12/What-to-Consider-When-Developing-Publication-Related-Summaries-to-Support-Field-Medical.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-14 07:39:432025-08-08 15:25:41What to Consider When Developing Publication-Related Summaries to Support Field Medical

Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

October 27, 2023/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars/by [email protected]

This webinar provides a holistic overview of the implications of updates by the Good Publication Practice (GPP) and by the International Committee of Medical Journal Editor’s Recommendations for Medical Affairs professionals.

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https://medicalaffairs.org/wp-content/uploads/2023/10/october27-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-27 14:24:452025-08-15 15:56:05Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines
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