It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.
Medical Affairs professionals engage with a broad array of medical communications, including peer-reviewed publications of company-sponsored research. Recent updates to Good Publication Practice and by the International Committee of Medical Journal Editor’s Recommendations present guidance on emerging topics such as plain language summaries (PLS), social media, enhanced publication content, artificial intelligence, authorship, and inclusivity. New focus areas include the roles of enhanced content and the need for equity among all stakeholders, including patients. GPP 2022 was also reimagined to serve as an introduction to the field.
Expert viewpoints inclusive of industry, agencies, academia, and publishers will provide a holistic overview of the implications of these updates for Medical Affairs professionals. The presenters will provide their perspectives on topics for which we are all seeking answers, including considerations for patient authorship and enhanced publication content, the use of generative AI in content development, and how social media and third party channels might interact in the medical communications space.
This webinar is suitable for Medical Affairs professionals, medical communications professionals from industry and agencies, researchers and other publication authors, and medical writers and editors.
The Educational Objectives of this webinar are...
A Q&A on how Medical Affairs can align on omnichannel for long-term success
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