Omnichannel Strategy: Multiple Definitions
A Q&A on how Medical Affairs can align on omnichannel for long-term success
A Q&A on how Medical Affairs can align on omnichannel for long-term success
This article highlights a collaborative approach to content creation in which insights from MSLs were used to develop concepts for educational tools that were shared with key opinion leaders (KOLs).
In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.
In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.
In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”
In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”
In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”
In today’s episode, we speak with Chris Medieros about how to maximize your organization’s presence and impact at congresses.
In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.
Medical Communications (including scientific writing, and regulatory medical writing) are now increasingly facing newer challenges with developing enhanced content derived from core technical writing. Plain language summaries (PLS) are one such example of enhanced content emerging and steadily gaining importance. Undoubtedly, their contribution to a wider reach from patients to policymakers has gained significance in making informed decisions regarding promoting health benefits from scientific clinical research. Relentless efforts are ongoing by several organizations, bio-pharma companies, medical publishers, and Medical Communications network groups to bring out a standardization of PLS formats. Nonetheless, there has been no broad consensus, although a few guidelines/recommendations are available. In this webinar, we aim to gather insights from expert speakers who will cover practical lived examples of navigating the landscape, cross functional partnership for effective results, challenges that still persist, and future implications addressing the need to establish global guidelines. Perspectives from GPP guidelines, industry/patient experience, and from publishers will be the main focus. A majority of the Medical Affairs professionals, Medical Communications functions (from industry and agencies), individual medical researchers/physicians, and freelance medical writers would benefit from this session. This will be an educative and interactive session with questions and answers to address the audience’s queries.
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