WEBINAR: Evolving Content Practices to Power Personalized KOL Engagement
Objectives:
In this webinar, experts will:
- Discuss the continued evolution and increasing importance of MSLs, and how they are uniquely positioned to deliver personalized KOL scientific exchange experiences
- Explore key challenges in achieving optimal personalization, and share how an updated and flexible content assembly framework can activate approved assets with ease
- Review ways to sustain this framework including modern technology support, along with field and MRL (Medical, Regulatory, Legal) design factors to ensure rapid uptake
- Conclude on the importance of KOL-centricity, fit-for-purpose technology, and cross-functional alignment to achieve this new paradigm, delivering effective KOL personalization
