Objectives:
Medical Affairs is a function within the biopharmaceutical, consumer healthcare, and MedTech industries that sits alongside other functions including Research & Development (R&D) and Commercial as one of the strategic pillars of the industry. R&D develops new drugs, devices and diagnostics; Commercial markets and sells these products; and Medical Affairs generates and communicates data that help healthcare professionals (HCPs), payors, policy makers and others make informed decisions that ensure the best use of treatments to benefit patients. In this way, Medical Affairs plays a vital role in providing scientific evidence and understanding to appropriately change clinical practice.
Just as there are many roles within R&D and Commercial, individuals working within Medical Affairs are responsible for many activities, especially including the following:
- • Communicating unbiased, evidence-based expert scientific and medical information to HCPs, scientific leaders, patient advocacy groups, payors, policy makers and others within the healthcare ecosystem
Bringing insights from external sources including healthcare professionals, opinion leaders, advisory boards, patient advocacy groups and more back to the organization to better inform decision making in areas such as education, research, development, compassionate use, publications, strategy, etc.
- • Generating new data about marketed and emerging treatments, often through the use of Real-World Evidence (RWE), Health Economics and Outcomes Research (HEOR), Investigator- Sponsored Studies or pre- and post-approval studies that may support product registration or can be non-registrational in nature
- • Collaborating with industry leaders from other functions including R&D, Commercial and Business Development to drive the strategic direction for the organization to benefit patients
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