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The Evolving Role of AI-powered Solutions in Medical Affairs

June 22, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

To better understand MAPS members’ perspectives on AI, Open Health recently convened a panel discussion on the future of data, AI, and analytics in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-12.37.16-PM.jpeg 702 1872 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-06-22 06:01:002025-07-25 16:16:29The Evolving Role of AI-powered Solutions in Medical Affairs

Using Engagement Tools Strategically to Get the Most from Advisory Boards

June 1, 2023/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles/by Travis Hege

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Engagement-Tools.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-06-01 09:00:442025-07-16 14:26:46Using Engagement Tools Strategically to Get the Most from Advisory Boards

The Complete Guide to a Better Congress Experience

May 8, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

Medical congresses are crucial for keeping up with the latest life science industry standards and best practices – but planning is time-consuming and manual. What’s the alternative for better medical congress planning? Get the complete guide to congress planning.

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https://medicalaffairs.org/wp-content/uploads/2023/05/cover-complete-guide-congress.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-05-08 14:25:362025-07-25 16:16:46The Complete Guide to a Better Congress Experience

Case Study: How A Global Pharma Company Targeted a KOL Engagement Strategy Specific to Rheumatology

May 2, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

This case study is useful for anyone working to anticipate market access issues and develop plans for launching new drugs in key markets.

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https://medicalaffairs.org/wp-content/uploads/2023/05/h1-cover-image-revised.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-05-02 14:41:072025-07-25 16:17:03Case Study: How A Global Pharma Company Targeted a KOL Engagement Strategy Specific to Rheumatology

Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

March 14, 2023/in Competency, SEARCH BY TYPE, Evidence Generation, Health Equity, Innovate Articles/by Travis Hege

By using the framework of Explore, Educate, Embrace we can shape our approach to Health Equity by incorporating it into our daily work.

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https://medicalaffairs.org/wp-content/uploads/2023/03/Explore-educate-embrace.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-03-14 07:02:002025-07-15 14:51:46Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

Educating Medical Professionals for that “Rare Encounter”

March 2, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles/by Medical Affairs

Streamlining the diagnostic odyssey requires educating medical professionals to recognize “rare encounters” and engage these patients with precision and compassion.

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https://medicalaffairs.org/wp-content/uploads/2023/03/educating-Medical-Professionals.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-03-02 10:43:532025-07-15 14:54:24Educating Medical Professionals for that “Rare Encounter”

Four Industry Trends that will Shape Medical Affairs in 2023

February 15, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

In 2022, organizations gained ground in patient trust, decentralized clinical trials, virtual tools, and diverse conversations throughout the product development process. So – now what?

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https://medicalaffairs.org/wp-content/uploads/2023/02/IndustryTrendsCover.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-15 04:25:002025-07-25 16:20:02Four Industry Trends that will Shape Medical Affairs in 2023

ChatGPT is Poised to Disrupt Medical Affairs

January 26, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Foundational (Intro Level)/by Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/01/ChatGPT.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-01-26 09:38:432025-07-15 14:58:29ChatGPT is Poised to Disrupt Medical Affairs

How Medical Affairs Can Drive Patient-Focused Drug Development

January 18, 2023/in SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles/by Medical Affairs

2023 brings increased expectations from the FDA for patient-focused drug development (PFDD). Medical Affairs organizations need to develop new skills to put the patient voice at the center of drug, device, and diagnostic development and evaluation.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Drive-Patient-Focused-Drug-development.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-01-18 10:53:412025-07-15 15:03:05How Medical Affairs Can Drive Patient-Focused Drug Development

Secrets for a Successful Conference Season for Medical Affairs

January 17, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

Congresses are often the best opportunity to connect with HCPs and KOLs. Learn 5 secrets for success.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Banner-Secrets-for-a-Successful-Conference-Season_1-FINAL.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-01-17 14:16:092025-07-25 16:20:48Secrets for a Successful Conference Season for Medical Affairs
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