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Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in Competency, SEARCH BY TYPE, Evidence Generation, Health Equity, Innovate Articles, Foundational (Intro Level)/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/Executive-Vision-Health-Literacy.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072025-07-15 14:27:19Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles, Foundational (Intro Level)/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/Executive-Vision-Personalized-Medicine.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142025-07-15 14:31:03Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

Hot Topic: Discover the Current and Emerging Research Trends in Pharma

November 28, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

Download the new Dimensions White Paper to discover the current and emerging research trends in Pharma.

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https://medicalaffairs.org/wp-content/uploads/2023/11/DS-cover.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-28 13:35:002025-07-25 16:14:45Hot Topic: Discover the Current and Emerging Research Trends in Pharma

Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Executive-Vision-Changing-Society.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-06 19:00:242025-07-15 14:38:30Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Executive-Vision-Digital-Health-Technologies.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352025-07-15 14:41:16Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

GenAI in Medical Affairs: Use Cases

September 27, 2023/in ACCESS, Open Access, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Partner Circle Publications/by Maria Giordano

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS’ Vision for Generative Artificial Intelligence in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Use-Case-Series-cover-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 16:34:092025-07-25 16:15:10GenAI in Medical Affairs: Use Cases

Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

September 21, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

This article summarizes CRA’s roundtable discussion with Medical Affairs leaders in Lisbon, which focused on transitioning Medical Affairs to a function that is co-leading strategically the clinical development and commercialization efforts.

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https://medicalaffairs.org/wp-content/uploads/2023/09/37.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-21 10:18:182025-07-25 16:15:20Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

Insights Management for Medical Affairs: A Guide to Operational Excellence

August 30, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

In this Within3 White Paper, learn how your team can work toward operational excellence for Medical Affairs, despite ever-shifting roles.

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https://medicalaffairs.org/wp-content/uploads/2023/08/banner-september-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-08-30 08:26:532025-07-25 16:15:35Insights Management for Medical Affairs: A Guide to Operational Excellence

The Role of Digital Tools in Medical Affairs

August 3, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

How can the Medical Affairs function overcome critical pain points with digital and AI tools?

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https://medicalaffairs.org/wp-content/uploads/2023/08/Altmetric-WP-cover-082023.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-08-03 14:23:222025-07-25 16:15:51The Role of Digital Tools in Medical Affairs

Share of Voice: The Complete Picture

June 29, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

With the advent of the digital age, Share of Voice has come to mean more than just numbers. Learn how to accurately measure Share of Voice in a digital age.

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https://medicalaffairs.org/wp-content/uploads/2023/06/cover-share-of-voice-report-2023-ungated.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-06-29 11:42:002025-07-25 16:16:07Share of Voice: The Complete Picture
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