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Generating better outcomes for patients through strategic planning

May 29, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

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https://medicalaffairs.org/wp-content/uploads/2024/05/Altmetric-Innovate-Article-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 13:54:472024-07-31 17:41:35Generating better outcomes for patients through strategic planning
Camino Innovate Featured

Moving on from the maybes: Real-life uses of generative AI in Medical Affairs

May 29, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Camino-Innovate-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-29 10:53:482024-06-28 07:25:57Moving on from the maybes: Real-life uses of generative AI in Medical Affairs
Publication Plan Innovate Day 2

Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting

May 28, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Field Medical, Innovate Articles, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/Publication-Plan-Innovate-Day-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-28 12:22:162024-05-30 11:34:58Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting
INNOVATE Publication Plan 1 Featured

Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

May 23, 2024/in Competency, Strategy, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Value & Impact, Innovate Articles, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/INNOVATE-Publication-Plan-1-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-23 12:19:002024-06-28 07:18:25Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Article-6-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482024-04-26 11:58:27Executive Vision: The Role of Medical Affairs in Achieving Health Equity

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, Partner Circle, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

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https://medicalaffairs.org/wp-content/uploads/2024/03/IPG-Innovate-Article-Cover-Image.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-03-18 02:44:002024-05-11 09:34:51Omnichannel integration in Medical Affairs: from aspiration to reality
Implementation Science Featured

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Evidence Generation, Value & Impact, Innovate Articles, Field Medical, Content Hub/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Implementation-Science-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-03-08 10:51:362024-04-25 12:14:07Implementation Science: A Catalyst for Advancing Healthcare

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/EC-Vision-5-Cover-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072024-04-26 11:59:41Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

Introducing an Omnichannel Approach in Medical Affairs

December 1, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Innovate Articles, Field Medical, Content Hub/by Travis Hege

It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Open-Health-omnichannel-featured2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-01 08:36:592024-05-11 09:36:53Introducing an Omnichannel Approach in Medical Affairs
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