Top 10 Most Interesting Publications of 2024
Altmetric’s top 10 most interesting publications of 2024
Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)
Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.
Creating Cohesive Field Medical Strategies with Advanced Data Insights
This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.
Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?
This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.
AI in Medical Insights: From Implementation to Impact in Medical Affairs
This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.
The Changing Landscape of Journal Performance Measurement
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
From Education to ROE and Future Programming, CME Providers Are Doing More with Data
Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.
Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
Share of Voice: Accurate measurement in a digital age
Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.