The Rise of the Digital Opinion Leader 2022
In the past 18 months, at least two variables in the DOL equation have changed.
Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene
MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
Inclusive Scientific Education: Medical Affairs’ Role in Addressing Health Disparities & Inequities
In this webinar, we’ll discover an evolving framework that leverages various perspectives within our industry to address health disparities & inequities in order to bring a more equitable distribution of healthcare.
Maximizing the Value of Medical Congresses: A Guide for Medical Affairs
Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?
Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
4 Steps for Making Your Medical Affairs Programs Useful to Patients
MyHealthTeam presents three case studies and four actionable steps to help improve your Medical Affairs Programs for patients.
Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?
After this webinar, attendees will walk away with a critical understanding of artificial intelligence, best practices for building trust in AI, and real-world applications for Medical Affairs.
Opening Doors: How to Join Pharma Through a Medical Writing Fellowship Program
In this podcast, MAPS speaks with Renu Juneja, who started a medical writing fellowship program at Janssen, and with two of her former fellowship participants, Jennifer Lee and Lauren Brown.
Medical Affairs Japan Part II: Future Outlook
This webinar, a continuation from April 27, analyzes the future of Medical Affairs in Japan while discussing what we can do together to make Medical Affairs in Japan even more effective.
Field Medical Excellence for the Evolving Role of the MSL in the 21st Century Healthcare Industry
This webinar, a MAPS Middle East Chapter event, centers on experts discussing the evolving role of the MSL in the new normal.