Digital First Scientific Communications – Generative AI: Changing the future of MedComms
In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical, a well-regarded expert in data analytics and augmented intelligence.
Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts
This article summarizes CRA’s roundtable discussion with Medical Affairs leaders in Lisbon, which focused on transitioning Medical Affairs to a function that is co-leading strategically the clinical development and commercialization efforts.
Crafting Strategic Objectives to Guide and Measure Success
In this on-demand webinar, learn how to develop robust strategic objectives, and why this is a skill that all Medical Affairs teams should possess.
Shifting the Paradigm (and Price) on Integrated Evidence Generation
In this on-demand webinar, learn how to shift the paradigm on integrated evidence generation.
Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts
In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.
Optimize your Field Medical Team for the OmniChannel World
This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World
Insights Management for Medical Affairs: A Guide to Operational Excellence
In this Within3 White Paper, learn how your team can work toward operational excellence for Medical Affairs, despite ever-shifting roles.
Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.
Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer
In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.
Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs
In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”