This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.
Medical Affairs professionals engage with a broad array of medical communications, including peer-reviewed publications of company-sponsored research. Recent updates to Good Publication Practice and by the International Committee of Medical Journal Editor’s Recommendations present guidance on emerging topics such as plain language summaries (PLS), social media, enhanced publication content, artificial intelligence, authorship, and inclusivity. New focus areas include the roles of enhanced content and the need for equity among all stakeholders, including patients. GPP 2022 was also reimagined to serve as an introduction to the field.
Expert viewpoints inclusive of industry, agencies, academia, and publishers will provide a holistic overview of the implications of these updates for Medical Affairs professionals. The presenters will provide their perspectives on topics for which we are all seeking answers, including considerations for patient authorship and enhanced publication content, the use of generative AI in content development, and how social media and third party channels might interact in the medical communications space.
This webinar is suitable for Medical Affairs professionals, medical communications professionals from industry and agencies, researchers and other publication authors, and medical writers and editors.
The Educational Objectives of this webinar are...
MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.
In the KOL Omnichannel Engagement ecosystem, MSLs must be empowered as the center of cross-functional omnichannel engagement. This is particularly important in the Pipeline Education, Pre-Launch, and Newly Launched scenarios, where MSLs play a crucial role in delivering the latest scientific information to KOLs. To ensure that MSLs are set up for success in their expanded role, there must be an aligned view of their scientific leadership value within the cross-functional organization. Then, it is critical to enable and design relevant people, process, and technology practices to support.  To optimize KOL Omnichannel Engagement, the life science industry must recognize the importance of the multifaceted MSL role.
The Objectives of this webinar are:
Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan.Â
All industries are rushing to harness rich data in order to drive progress, but how can the many data sources help Medical Affairs to show impact and drive improved patient outcomes?
In the final part of this four-part series, we will cover:
This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real-world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.
With continuing changes in where HCPs are going for information, Medical Affairs has to be flexible and ensure our content is reaching our audiences. This often requires approval of a novel channel for Medical Affairs, but gaining internal compliance approvals can be challenging. This webinar will focus on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.
This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.
The question on the minds of Medical Affairs: What should I know about generative Artificial Intelligence (AI) and its impact on my organization? Fueled by the rapid growth of ChatGPT, generative AI is the news topic of the year – creating a sense of urgency to understand and apply it in our day-to-day workflow against a backdrop of compliance and security concerns.
But there’s good news – generative AI can support Medical Affairs by reducing the analyzing and reporting time required by an ever-growing number of channels and a mountain of data. In the quest to separate signal from noise, generative AI has real potential – now – to cut workloads, provide more accurate insights, and add a competitive edge to teams who apply it across insight-gathering activities.
In this webinar, join industry and AI experts to:
The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.