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Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Marketing & Sales Fundamentals, Value & Impact, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572024-08-06 12:21:39Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

Generating better outcomes for patients through strategic planning

May 29, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

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https://medicalaffairs.org/wp-content/uploads/2024/05/Altmetric-Innovate-Article-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 13:54:472024-07-31 17:41:35Generating better outcomes for patients through strategic planning

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, SEARCH BY TOPIC, Partner Circle, Open Access, SEARCH BY TYPE, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

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https://medicalaffairs.org/wp-content/uploads/2024/03/IPG-Innovate-Article-Cover-Image.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-03-18 02:44:002024-05-11 09:34:51Omnichannel integration in Medical Affairs: from aspiration to reality
2023, the year of personalization? Omnichannel principles for Training Strategies

2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Content Hub, Partner Circle Publications, Medical Communications/by [email protected]

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-OPEN-Health-January-13.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-13 15:59:482024-05-31 11:30:582023, the year of personalization? Omnichannel principles for Training Strategies
Will Customer Experiences Shape The Future Of Medical Affairs?

Will Customer Experiences Shape The Future Of Medical Affairs?

November 6, 2019/in MAPS Members Only, Competency, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms, Content Hub, Medical Communications/by Medical Affairs

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

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https://medicalaffairs.org/wp-content/uploads/2021/04/On-Demand-Webinar-Featured-Images-18.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2019-11-06 10:00:092024-03-06 11:20:57Will Customer Experiences Shape The Future Of Medical Affairs?
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