Leadership Perspectives – Keys to Success in Medical Affairs
In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders about the keys to success in Medical Affairs.
In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders about the keys to success in Medical Affairs.
The importance of medical insights is well recognized across the pharmaceutical industry as a key driver for informing and shaping strategy and tactics. To gain a better understanding of this pivotal Medical Affairs activity, the Medical Affairs Professional Society (MAPS) conducted two membership surveys specifically addressing insights. The surveys highlighted a wide variation in how companies approach medical insights, without any obvious areas of best practice or common frameworks in use despite the current recognition of the importance and relevance of medical insights. The survey results indicate the need to identify a common framework across Medical Affairs for insight-related activities (i.e., insights or information generation, curation, collation, reporting, and utilization). Establishing such a framework is necessary to optimize medical insights’ impact and value in a broader organizational strategy.
This paper explores how moving from a fragmented approach focused on individual Medical Affairs channels (e.g., MSLs or Medical Information) to a more holistic, multi-channel, integrated approach to insights will create value for the organization, as well as for patients and the medical and scientific community.
This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.
At the end of this series of podcasts, the participant should be able to identify potential areas for compliant collaboration by MSLs with key internal partners.
In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders on how they transitioned to a career in Medical Affairs.
This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.
This 6th episode of the MAPS Field Medical podcast series explores Medical Information.
This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.
This 5th episode of the MAPS Field Medical podcast series details key issues for Medical Science Liaisons in the context of government affairs.
This MAPS podcast describes publication plain-language summaries and how patients find them useful.
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