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Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-01-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-11 07:55:002023-11-10 13:55:35Communicating the Value of Field Medical to Internal Stakeholders
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-WordPress-Evermed-070523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-05 11:49:432023-07-05 11:52:52How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in Competency, ACCESS, Career Development, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Bill-Tidwell-Organized-Customers-TLI.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182024-04-26 12:05:49Bill Tidwell: Engaging Organized Customers
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Medical Information, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-DIGITAL-FAWG-PODCAST-MI-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542023-11-10 14:18:22Digital First Medical Information: Innovative Content in MI

Using Engagement Tools Strategically to Get the Most from Advisory Boards

June 1, 2023/in Strategy, ACCESS, Insights, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Content Hub, Insights Process/by Travis Hege

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Levitan-Ad-Boards-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-06-01 09:00:442023-11-10 14:19:16Using Engagement Tools Strategically to Get the Most from Advisory Boards

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/05/External-Partnerships-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202024-04-26 12:06:09Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

April 28, 2023/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, Other, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Jim-Wilkinson-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-04-28 09:41:142023-11-10 14:22:50Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow
Medical Affairs in Rare Disease and Gene Therapy - Why a different approach? 

Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 

March 2, 2023/in Strategy, Overview & Vision, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Rare Disease/by [email protected]

In today’s episode, we’ll be looking at considerations for Medical Affairs in Rare Disease and Gene Therapy

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https://medicalaffairs.org/wp-content/uploads/2023/03/Podcast-WordPress-RD_GT-FAWG-PODCAST-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-02 13:52:482023-11-10 14:31:38Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 
Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

February 28, 2023/in ACCESS, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, External Education, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This second episode in the series discusses the activities of the External Education FAWG and the different learning opportunities that are currently available and coming soon to all MAPS members.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Podcast-WordPress-External-Education-FAWG-PODCAST-Innovations-in-External-Education-EPISODE-2.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-28 14:18:292023-11-10 14:33:03Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!
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