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Using Engagement Tools Strategically to Get the Most from Advisory Boards

June 1, 2023/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Content Hub, Insights Process/by Travis Hege

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Levitan-Ad-Boards-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-06-01 09:00:442023-11-10 14:19:16Using Engagement Tools Strategically to Get the Most from Advisory Boards

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/05/External-Partnerships-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202024-04-26 12:06:09Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

April 28, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Talent Development, Other, Leadership & Management, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Jim-Wilkinson-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-04-28 09:41:142023-11-10 14:22:50Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

The Mission, Value, and Roles of Medical Affairs in MedTech

March 21, 2023/in Strategy, ACCESS, Overview & Vision, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Content HUB Featured, Featured, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/cover-image-MAPS-MedTech-Vision-White-Paper.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-03-21 12:04:572023-11-10 14:25:39The Mission, Value, and Roles of Medical Affairs in MedTech
Medical Affairs in Rare Disease and Gene Therapy - Why a different approach? 

Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 

March 2, 2023/in Strategy, Overview & Vision, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Rare Disease/by [email protected]

In today’s episode, we’ll be looking at considerations for Medical Affairs in Rare Disease and Gene Therapy

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https://medicalaffairs.org/wp-content/uploads/2023/03/Podcast-WordPress-RD_GT-FAWG-PODCAST-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-02 13:52:482023-11-10 14:31:38Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 
Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

February 28, 2023/in ACCESS, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Podcasts, External Education, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This second episode in the series discusses the activities of the External Education FAWG and the different learning opportunities that are currently available and coming soon to all MAPS members.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Podcast-WordPress-External-Education-FAWG-PODCAST-Innovations-in-External-Education-EPISODE-2.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-28 14:18:292023-11-10 14:33:03Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!
The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-Episode-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-31 16:51:312024-04-26 11:37:01The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective
2023, the year of personalization? Omnichannel principles for Training Strategies

2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, Content Hub, Partner Circle Publications, Medical Communications/by [email protected]

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-OPEN-Health-January-13.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-13 15:59:482024-05-31 11:30:582023, the year of personalization? Omnichannel principles for Training Strategies
Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

January 2, 2023/in ACCESS, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Podcasts, External Education, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives.

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https://medicalaffairs.org/wp-content/uploads/2023/01/Podcast-WordPress-External-Education-FAWG-PODCAST_Innovations-in-External-Education-EPISODE-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-02 09:47:012023-11-10 14:41:04Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

Highlights from the APPA/MAPS Joint Medical Affairs Summit 2022

December 15, 2022/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, MAPS News & Updates, Other, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

From space biology to patient voice to best practices for onboarding, here are highlights of the APPA/MAPS Joint Medical Affairs Summit in Sydney, Australia.

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https://medicalaffairs.org/wp-content/uploads/2022/12/Screenshot-2022-12-15-at-9.10.18-AM-1.png 994 2182 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2022-12-15 09:26:552022-12-15 09:28:14Highlights from the APPA/MAPS Joint Medical Affairs Summit 2022
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