Standards & Guidance: Launch Excellence
/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Launch Excellence, Content Hub/by Medical AffairsSocial Media Listening for Advanced Pharma Intelligence
/in ACCESS, Position Papers, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene KaiserDigital Opinion Leaders and HCP Influence Mapping
/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserThis article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.










