Social Media Listening for Advanced Pharma Intelligence
/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene KaiserDigital Opinion Leaders and HCP Influence Mapping
/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserThis article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Standards & Guidance: Medical Strategic Plan
/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Strategy, SEARCH BY TYPE, Medical Strategic Plan, Content Hub, Featured/by Jalene KaiserStandards & Guidance: Integrated Evidence Plan
/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Integrated Evidence Plan, SEARCH BY TYPE, Evidence Generation, Content Hub, Featured/by Jalene KaiserStandards & Guidance: External Scientific Engagement
/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Featured/by Jalene KaiserStandards & Guidance: Operational Excellence
/in Strategy, ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, Operational Excellence, Content Hub, Featured/by Jalene KaiserStandards & Guidance: Value & Impact
/in Competency, Strategy, ACCESS, MAPS Members Only, Standards & Guidance, SEARCH BY TYPE, Value & Impact, Content Hub, Featured/by Jalene KaiserStandards & Guidance: Medical Education of External Stakeholders
/in Standards & Guidance, Competency, ACCESS, MAPS Members Only, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Featured/by [email protected]The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.