The Future of Research Visibility: Beyond Traditional Metrics
In this webinar, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.
Medical Affairs’ Data Dilemma and the Path to Influence
In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.
Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value
In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”
Digital Opinion Leaders and HCP Influence Mapping
This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
