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Field Medical Stakeholders Marketing Development

Field Medical Stakeholders: Episode 18 — Market Development

August 2, 2021/in ACCESS, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.

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https://medicalaffairs.org/wp-content/uploads/2021/08/Copy-of-PODCAST-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-02 08:31:272024-05-03 16:07:11Field Medical Stakeholders: Episode 18 — Market Development
Web Portals for a Successful Launch: Value, Approach, and Options

Web Portals for a Successful Launch: Value, Approach, and Options

July 30, 2021/in Competency, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.

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https://medicalaffairs.org/wp-content/uploads/2020/07/OD-WP-SciMax-Web-Portals.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-30 05:34:122024-04-03 14:24:43Web Portals for a Successful Launch: Value, Approach, and Options
scientific communications platforms

Scientific Communication Platforms for Thought Leader Discovery and Engagement

July 29, 2021/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.

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https://medicalaffairs.org/wp-content/uploads/2021/07/IQVIA-2-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-29 06:22:142023-11-14 13:08:11Scientific Communication Platforms for Thought Leader Discovery and Engagement
Practical Approaches to External Education Impact Measurements

Practical Approaches to External Education Impact Measurements

July 28, 2021/in Competency, ACCESS, MAPS Members Only, Medical Education of External Stakeholders, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Content Hub, SEARCH BY TYPE/by Medical Affairs

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.

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https://medicalaffairs.org/wp-content/uploads/2020/07/On-Demand-Webinar-Images-Wordpress.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-28 01:40:142024-04-03 14:20:28Practical Approaches to External Education Impact Measurements
Field Medical Stakeholders Marketing

Field Medical Stakeholders: Episode 17 — Marketing

July 26, 2021/in ACCESS, Open Access, Compliance, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.

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https://medicalaffairs.org/wp-content/uploads/2021/07/PODCAST-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-26 10:14:162024-05-03 16:07:04Field Medical Stakeholders: Episode 17 — Marketing
Medical science liaison best practices

Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS

July 23, 2021/in Competency, ACCESS, Open Access, Career Resources Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, Content Hub, White Papers, Foundational (Intro Level), Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.

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https://medicalaffairs.org/wp-content/uploads/2021/07/MSL-best-practices-featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-23 13:14:082024-05-03 15:06:23Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS
IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

July 21, 2021/in Competency, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

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https://medicalaffairs.org/wp-content/uploads/2021/07/IQVIA-podcast-1-featured-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-21 09:14:162023-11-14 13:09:34Natural Language Processing for Medical Insights

Expanding Capabilities in Medical Information

July 20, 2021/in Competency, ACCESS, Open Access, Medical Information, Customer Engagement & Scientific Comms, Podcasts, Foundational (Intro Level), Content Hub, Medical Communications, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

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https://medicalaffairs.org/wp-content/uploads/2021/07/Med-Info-Capabilities-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-20 14:40:262023-11-13 09:13:21Expanding Capabilities in Medical Information
publications discoverability SEO

Online Discoverability of Publications: The Role of Search Engine Optimization

July 15, 2021/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, MAPS Members Only, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.

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https://medicalaffairs.org/wp-content/uploads/2020/07/WordPress-Image-Online-Discoverability-On-Demand-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-15 16:08:252024-04-03 14:14:12Online Discoverability of Publications: The Role of Search Engine Optimization

Field Medical Stakeholders Episode 16 Panel Discussion: The Role of MSL Excellence & Capabilities

July 13, 2021/in Competency, ACCESS, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This special edition of the MAPS Field Medical podcast series features four global leaders in MSL excellence sharing their subject matter expertise on MSL capabilities.

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https://medicalaffairs.org/wp-content/uploads/2021/07/Field-Medical-16-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-13 12:11:542023-11-13 09:17:41Field Medical Stakeholders Episode 16 Panel Discussion: The Role of MSL Excellence & Capabilities
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