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The Evolving use of Social Media in Medical Affairs IQVIA

The Evolving use of Social Media in Medical Affairs

August 16, 2021/in Competency, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

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https://medicalaffairs.org/wp-content/uploads/2021/08/IQVIA-Podcast-3-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-16 12:50:532023-11-14 13:07:49The Evolving use of Social Media in Medical Affairs
Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

August 11, 2021/in Competency, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Evidence Generation, Content Hub, Foundational (Intro Level), SEARCH BY TYPE, Pt Centricity, Scientific & Technical Knowledge/by Medical Affairs

This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health

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https://medicalaffairs.org/wp-content/uploads/2020/07/August-11th-WP-On-Demand-Banner-Health-Disparities-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-11 01:37:422024-04-03 14:35:19Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials
Insights Medical Access Featured

Using Medical Insights to Improve Medication Access

August 4, 2021/in Competency, Strategy, Insights, SEARCH BY TYPE, Elevate Articles, Content HUB Featured, SEARCH BY TYPE/by Medical Affairs

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2021/08/Insights-Medical-Access-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-04 17:45:182025-06-06 16:52:57Using Medical Insights to Improve Medication Access
Field Medical Stakeholders Marketing Development

Field Medical Stakeholders: Episode 18 — Market Development

August 2, 2021/in ACCESS, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.

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https://medicalaffairs.org/wp-content/uploads/2021/08/Copy-of-PODCAST-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-02 08:31:272024-05-03 16:07:11Field Medical Stakeholders: Episode 18 — Market Development
Web Portals for a Successful Launch: Value, Approach, and Options

Web Portals for a Successful Launch: Value, Approach, and Options

July 30, 2021/in Competency, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.

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https://medicalaffairs.org/wp-content/uploads/2020/07/OD-WP-SciMax-Web-Portals.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-30 05:34:122024-04-03 14:24:43Web Portals for a Successful Launch: Value, Approach, and Options
scientific communications platforms

Scientific Communication Platforms for Thought Leader Discovery and Engagement

July 29, 2021/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.

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https://medicalaffairs.org/wp-content/uploads/2021/07/IQVIA-2-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-29 06:22:142023-11-14 13:08:11Scientific Communication Platforms for Thought Leader Discovery and Engagement
Practical Approaches to External Education Impact Measurements

Practical Approaches to External Education Impact Measurements

July 28, 2021/in ACCESS, MAPS Members Only, Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, External Education, Content Hub, SEARCH BY TYPE/by Medical Affairs

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.

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https://medicalaffairs.org/wp-content/uploads/2020/07/On-Demand-Webinar-Images-Wordpress.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-28 01:40:142024-04-03 14:20:28Practical Approaches to External Education Impact Measurements
Field Medical Stakeholders Marketing

Field Medical Stakeholders: Episode 17 — Marketing

July 26, 2021/in ACCESS, Open Access, Compliance, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.

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https://medicalaffairs.org/wp-content/uploads/2021/07/PODCAST-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-26 10:14:162024-05-03 16:07:04Field Medical Stakeholders: Episode 17 — Marketing
Medical science liaison best practices

Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS

July 23, 2021/in Competency, Position Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured/by Medical Affairs

This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.

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https://medicalaffairs.org/wp-content/uploads/2021/07/MSL-best-practices-featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-23 13:14:082025-06-06 15:35:19Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS
IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

July 21, 2021/in Competency, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Medical Affairs

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

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https://medicalaffairs.org/wp-content/uploads/2021/07/IQVIA-podcast-1-featured-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-21 09:14:162023-11-14 13:09:34Natural Language Processing for Medical Insights
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