This podcast, the 2nd in a 2-part series, discusses the What of the collaboration– the specific topics covered by phactMI, a nonprofit collaboration of Medical Information leaders.
In this webinar, you’ll learn:
if you start your day in work mode (4th & 5th gears), and you drive all day like that, you are going to burn out fast!
This podcast discusses the how and why this group of MI professionals, who are part of phactMI, a nonprofit collaboration of Medical Information leaders, came together and the lessons learned from their collaboration.
In this podcast, MAPS speaks with Renu Juneja, who started a medical writing fellowship program at Janssen, and with two of her former fellowship participants, Jennifer Lee and Lauren Brown.
This webinar will be covering:
1. Looking into the future of MA in Japan
a. How to engage more with Patients/Patient Advocacy groups
b. How to bring more value to customers, scientific leaders and health systems
c. How to better engage academia and health authority group through scientific exchange
2. Opportunities for improving effectiveness
a. Differentiation of MSL and Medical Rep roles- how are companies differentiating despite the regulations?
During this webinar, experts will:
Standards and Guidance powerpoint and templates for Medical Affairs strategic planning
This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.
The landscape for Medical Affairs is rapidly changing. The end customer experience has become much more critical than ever before. Hence, assessing the evolving needs and preferences of customers is a top priority for Medical Affairs leaders today. Given the non-promotional nature of Medical Affairs, solving this problem is a very complex process as the impact of engagements cannot be tied back to any ROI-based metrics. But from a futuristic perspective, it is imperative to ensure that for medical engagements, the right content is available from the right source via the right channel. Hence there is a strong need for approaches that help reimagine the overall customer engagement strategy for Medical Affairs via clearly articulated plans to address the unique needs of well-defined customer segments, thus enabling positive customer experiences. Such focused approaches will help redefine engagements for Medical Affairs organizations and clearly articulate the needs and experience drivers for stakeholders. The outcomes will enable medical teams to look beyond the static KOL tiers and design KOL archetypes or personas based their unique needs.
This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs, especially in the hybrid engagement model of the future. Plus, it will also try to establish a foundation for Medical Affairs groups to develop customer-segmentation-enabled go-to market strategies.