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Publication Plan Innovate Day 2

Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting

May 28, 2024/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/Publication-Plan-Innovate-Day-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-28 12:22:162024-05-30 11:34:58Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting
Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

May 28, 2024/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, we explore the origins of negative opinions of the pharmaceutical industry, and whether a for-profit model can support both innovation and the society’s best interests.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Atkinson-Book.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-28 06:01:572025-06-20 13:59:24Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths
Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Alucio-051724.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102024-06-28 07:15:32Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Integrating Omnichannel Engagement (OCE) With Company-Led Education

April 16, 2024/in Competency, Medical Education of External Stakeholders, External Education, Content Hub, E-Learning Courses/by Jalene Kaiser

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Integrating-Omnichannel-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-04-16 11:45:222024-06-07 07:54:43Integrating Omnichannel Engagement (OCE) With Company-Led Education
Emerging Trends in Continuing Medical Education (CME)

Emerging Trends in Continuing Medical Education (CME)

April 16, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-Wordpress-Wiley-041624.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-16 07:42:302025-06-20 14:02:00Emerging Trends in Continuing Medical Education (CME)
How Machine Learning Can Be Used to Understand Audiences

How Machine Learning Can Be Used to Understand Audiences

April 9, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

In this podcast, we explore machine learning as a way to get information about an audience.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-WordPress-Digital-Science-040424-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-09 07:19:402025-06-20 14:03:10How Machine Learning Can Be Used to Understand Audiences
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-AI.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-05 08:22:582024-03-05 08:23:00Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.

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https://medicalaffairs.org/wp-content/uploads/2024/03/March1-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-01 14:37:392025-06-26 11:09:36Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs
Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in MAPS Members Only, Competency, Drug Development Fundamentals, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Patient Centricity, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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https://medicalaffairs.org/wp-content/uploads/2024/02/On-Demand-WordPress-Patient-Centricity-Webinar-022824.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-28 13:48:062024-04-12 14:46:45Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/EC-Vision-5-Cover-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072024-04-26 11:59:41Executive Vision: The Role of Medical Affairs in Addressing Health Literacy
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