About Medical Affairs
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Entries by Medical Affairs
Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical AffairsThe growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.
2023 Medical Affairs Metrics Benchmark
/in Competency, Strategy, SEARCH BY TYPE, Benchmark Reports, Value & Impact, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical AffairsMAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.
Bill Tidwell: Engaging Organized Customers
/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by Medical AffairsIn this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.
Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
/in Competency, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical AffairsAs evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.
Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships
/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by Medical AffairsIn this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.
Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow
/in Competency, Talent Development, SEARCH BY TYPE, Leadership & Management, Elevate Podcasts/by Medical AffairsIn this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.
Opening Doors to Your Future Career in Medical Affairs
/in Career Development, Open Access, Career Resources Articles/by Medical AffairsThe MAPS 2023 Annual Meeting in New Orleans will host a Young Professionals and Future Leaders Reception session on Tuesday March 28. Download the session handout here:
Educating Medical Professionals for that “Rare Encounter”
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles/by Medical AffairsStreamlining the diagnostic odyssey requires educating medical professionals to recognize “rare encounters” and engage these patients with precision and compassion.
Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs
/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles/by Medical AffairsThis article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.