Entries by Jalene Kaiser
Navigating The Storm Episode 1: Crisis Management – A Process
This episode defines crisis management as a structured, cyclical process: preparedness, response, recovery, and reflection. We discuss how Medical Affairs plays a unique role in translating uncertainty into strategy, maintaining scientific clarity, and protecting external trust through transparent communication.
The Role of Technology in Enhancing the Value of Medical Affairs
This article is a summary of BGB Group’s 2025 Roundtable in London and outlines how Medical Affairs can lead digital transformation by leveraging AI and integrated tools, while addressing data, security, and adoption challenges to enhance strategic impact.
Natural History Studies: Selecting the Right Delivery Method
The rise in rare diseases and personalized medicine has heightened the need to understand natural history and treatment pathways for unique patient populations.
Optimizing Publication Planning for Impact: Harnessing Key Signals and AI for Smarter Journal Selection
This article explores how AI and signal integration can modernize publication planning, enable more strategic journal selection, and enhance publication impact.
How to Navigate Privacy Regulations in Medical Affairs
The Learning Objectives for this podcast are to understand the scope and requirements of the main privacy laws and regulations, covering data types and processing activities including collection, usage, data retention, subjects’ rights and much more. This podcast also considers the risks and practical application of the regulations in the conduct of various Medical Affairs activities.
Beyond the Prescriber: The Importance of Broadening Medical Affairs Engagement
As healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.
Effective Risk Mitigation And Compliance At The Medical/Commercial Interface
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
Scaling GenAI in Medical Affairs: From Pilot to Practice
In this “Elevate” episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of GenAI implementation to share their hard-won insights.