MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.
The evolution of medical affairs to serve as a strategic leader in successful biopharmaceutical companies has been driven, largely, by an increasingly complex healthcare environment, in which medical affairs teams are engaging broader and more diverse stakeholder groups. As such, the need for medical affairs teams to be ‘agile’ or ‘flexible’ or ‘adaptable’ to keep up with, and more importantly, stay ahead of this dynamic healthcare ecosystem has been top of mind for medical affairs leaders. The challenge remains ‘how’ do medical affairs leaders prepare and enable their teams. The answer, in part, is that medical affairs leaders should embrace hiring, developing, and rewarding “learning agility” – the ability to cope with change and uncertainty by adapting previous lessons learned. In this webinar, we will overview learning agility and the six contributing dimensions. We will also discuss why learning agility is important at the organizational, functional, and individual level as well as how we can measure and develop learning agility across an organization. This webinar will aim to increase awareness of learning agility and discuss why it should be developed to prepare and enable teams to excel in a dynamic healthcare environment.
Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.
Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical. Sophisticated customer tracking systems have accelerated engagement planning, while unique and advanced applications of Real World Data analysis have helped medical organizations better understand clinical unmet needs and identify new opportunities for evidence generation activities. Analytics are increasingly starting to inform business decisions across medical functions and activities. The application of AI to Field Medical insights in combination with other Medical data sources is starting to provide organizations with efficient and effective output that is transforming Medical strategy, innovation and supporting the goal of improving patient outcomes. But across the industry, we’re just scratching the surface of what can be done in Medical advanced analytics.
In this podcast sponsored by Impetus Digital, MAPS speaks about planning and delivering virtual and hybrid events with Impetus Digital Co-Founder and CEO, Natalie Yeadon.
At the conclusion of this session, participants should:
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. The presentation will utilize industry benchmarking data, market trends, and practical insight from organizational leaders and panelists.
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In this MAPS podcast, we explore the emerging uses of social media in the practice of Medical Affairs including best practices and compliance concerns for Medical Affairs professionals participating in the social media landscape.
This episode of the MAPS podcast series, Elevate, explores the differing approaches applied in the pharmaceutical and device industries to understand the impact and approach to acquired and internally generated data, analytics, and insights play in delivering value.
